In this episode, hosts Chris Boyer and Reed Smith explore how adopting a product thinking mindset—one rooted in user-centered design, continuous iteration, and outcome-driven strategies—can help healthcare marketers close usability gaps, collaborate cross-functionally, and build digital experiences that evolve with patients’ needs. With nearly half of users reporting frustration with digital health tools, this shift isn’t just timely—it’s necessary.

Guest Brad Muncs, VP of Strategy at Symetris, joins to share real-world lessons on moving beyond the redesign cycle and treating websites, portals, and campaigns as living products. He walks through how this mindset drives business alignment, improves speed to market, and builds digital maturity in step with operational and clinical priorities. From KPIs that matter to frameworks that work, this conversation unpacks why product thinking is becoming the go-to approach for health systems aiming to lead, not lag, in digital transformation.

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TP444: Embracing Product Thinking in Health System Marketing