Health systems are increasingly asked to make decisions based on data, but not all research is created equal. In this encore episode, hosts Reed Smith and Chris Boyer revisit the essential differences between market research and marketing research—clarifying how each plays a distinct role in informing healthcare strategies.

They’re joined by Steve Koch of Cast and Hue, who offers a deeper dive into qualitative research methods, including the strengths and limitations of focus groups versus 1:1 interviews. Together, they explore how empathy-driven research can uncover powerful insights that help organizations align their messaging, experiences, and offerings with real patient and consumer needs.

Mentions from the Show:

Original episode: https://touchpoint.health/podcast/tp394-gaining-insights-into-market-research/
Market Research: An Important Investment For Long-Term Viability
Cast & Hue
Focus Groups Vs. Interviews: Which Approach Provides Richer Insights?
Steve Koch on LinkedIn
Reed Smith on LinkedIn
Chris Boyer on LinkedIn
Chris Boyer website
Chris Boyer on BlueSky
Reed Smith on BlueSky

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TP445: ICYMI: Gaining Insights Into Market Research