This week I chatted with Mark Ritz about shopping beneath the label.

Mark is the founder of Ritzfit, an online platform that aims to connect concerned consumers to brands sourcing and processing their products with integrity.

Every brand that is Ritzfit approved, goes above and beyond on every detail of it's sourcing and processing.

For example, a nut butter that is featured is made with wild, organic pecans that are sprouted to remove phytates and then stone ground for 48 hours to produce an end result customers refer to as "liquid gold".

To top it off, every Ritzfit approved product is vetted by a team of sourcing and ingredient experts and the company must also show heavy metal reports with certificate of analysis.

As you can see, each product they feature is top of the line in terms of purity and nutrient density.

I am so grateful that Mark has created a platform like this since there are so many deceptive marketing practices out there making it tough for even the most discerning of consumers.

TOPICS DISCUSSED DURING THE EPISODE:

Why and how to shop beneath the label
Problems with buyers completely letting their guards down in stores like Whole Foods, Trader Joes, Thrive Market, ect. and thinking EVERYTHING in there is inherently healthy
The rigorous process each product goes through to get Ritzfit approved
Why sourcing is so important
Dirty secrets the natural food industry doesn't want you to know
Could vegetable oils actually be the main driver of obesity and chronic illness?! (yes, more so than sugar!)

I learned so much during the conversation! At one point, my jaw was basically on the floor and I was left speechless when Mark shared some of the practices that many brands participate in to keep costs low. This is definitely an episode you won't wanna miss!

RESOURCES:

Shop at Ritzfit.com
The Big Fat Surprise book
The Magic Pill documentary (or stream for free on Netflix)
More info on the importance of soil health at kisstheground.com
Save 20% at Treat Yourself Inc. with code: toxinfree
Save $10 at Branch Basics with this link
Follow the host on Instagram: @chemistkarma