What do VHS edits, a childhood trumpet, and a passion for story-driven design have in common?

This week on Trailer Geeks and Teaser Gods, Corey Nathan sits down with Greg Krupka, Vice President and Creative Director at AV Squad, to unpack a path paved with relentless creativity, smart collaboration, and iconic trailer moments. From his early days at Emerson College to cutting theatrical campaigns that reverberate through pop culture, Greg shares a behind-the-scenes look at his philosophy, process, and passion for the craft.

Whether guiding new creatives or breaking down a "popcorn moment" trailer cut, Greg brings sharp insight into what makes entertainment marketing truly memorable.

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Key Takeaways

Early Roots in Storytelling From VHS-to-VHS edits at a public access station to film school at Emerson, Greg's storytelling instincts were honed through pure hustle and passion.

The Art of the Tease Greg breaks down how theatrical trailers have evolved—from "What is the concept?" to "What's the vibe?"—and why feel is now as important as form.

Creative Mentorship Shoutouts to key mentors who helped shape Greg's transition from editor to creative director.

Intuition Over Ego Greg discusses the value of checking ego at the door, knowing when to pivot, and letting emotional resonance lead the creative.

Notable Quotes

"You get that little pit in your stomach when you see a trailer come together and realize—'We got something.' That's the juice."

"The idea of 'popcorn moments'—those sticky, rewatchable bits—that's what we aim for. It's not just cuts and beats, it's memory fuel."

"I don't ever want to be the smartest guy in the room. I want to be in the room that makes the smartest trailer."

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AV Squad – @av_squad on Instagram Corey Nathan – @coreysnathan on all platforms

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Cuts That Connect: Greg Krupka on Feel-First Storytelling

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