Most entrepreneurs want to grow big but don’t know the real math that drives profits or how to build a culture that keeps talent and fuels scale.

Adam Coffey, CEO with 21 years at the helm, author of four #1 business bestsellers, and private equity veteran behind 58 company acquisitions and $2.5 billion in exits, breaks down exactly how to get it right-first small, then big.

In this episode, Adam exposes the brutal truth: If your business doesn’t work profitably at its smallest unit, it will fail at scale. He reveals his unit economics framework, the 30-20-10 rule, and the culture-building secrets that keep employees loyal and customers coming back.

But Adam goes deeper-he shatters the “one-and-done” sale myth by showing how he sold the same company 5 times, each payday bigger than the last, with less equity on each deal. This is how savvy entrepreneurs create multiple exits and grow lasting wealth beyond what most can imagine.

What You’ll Learn:

- How to master unit economics and run your business profitably from the ground up

- Building a winning culture that attracts and retains A-players

- Why roll-ups and acquisitions create hyper-growth compared to slow organic methods

- Rollover equity and repeat exits: your path to multiple paydays, not just one

- How to use Adam’s 30-20-10 rule to diagnose and fix profit leaks fast

- Preparing your business for sale the right way to avoid leaving millions on the table

Don’t tune in if… you’re comfortable with guesswork, vague metrics, or one-shot thinking. This episode is for entrepreneurs who want to beat the odds and transform their game with relentless clarity and proven strategy.

📺 Watch the full episode on YouTube: https://youtu.be/iH7mu9zn6pY

🎧 Also available on Spotify & Apple Podcasts - search "Transforming the Game"

Connect with Adam Coffey

Website: https://adamecoffey.com

LinkedIn: https://www.linkedin.com/in/adamecoffey/

Connect with Kristina Katsanevas / Transforming the Game
All links: https://beacons.ai/transformingthegame
Website: https://www.kristinakatsanevas.com
Instagram: https://www.instagram.com/kristinakatsanevas
Facebook: https://www.facebook.com/kristina.katsanevas
YouTube: https://www.youtube.com/@TransformingtheGamePodcast

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