Nigel Jones is a hypnotherapist, life coach and author of Walking Back to Happiness.

He is over five years alcohol-free — and in this conversation he shares a powerful insight that sits right at the heart of lasting change:

👉 Identity

We talk about why so many people struggle to quit drinking…
why willpower alone doesn’t work…
and how shifting from “I’m a drinker trying to stop” to “I’m a non-drinker” can change everything.

Nigel explained how repeated attempts to quit failed — until he made one crucial shift: changing his identity.

Instead of seeing himself as “a drinker trying to stop,” he stepped fully into the identity of a non-drinker — and everything changed.

Together, we explored:

Why identity is the foundation of lasting sobriety
How limiting beliefs keep us stuck in the drinking cycle
The “tabletop technique” for dismantling false beliefs about alcohol
Why alcohol promises what sobriety actually delivers
How visualising your future self can accelerate change
The role of environment, community, and “your tribe” in recovery
The surprising physical benefits of quitting — including Nigel’s calculation that he’s saved 26 million heartbeats

Nigel also shared some practical tools from hypnotherapy and coaching that can help you rewire your thinking and build a fulfilling alcohol-free life.

You can contact Nigel via his website….9kmby9am

You can join our 7 day Reset program by clicking on this link

More Info

This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up today
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How an Identify Shift Changes Everything with Nigel Jones