'Doing the right thing' in business is crucial for long-term success, fostering trust with customers, employees, and strategic partners. Leading with this focus helps enhance brand reputation, increase profitability through efficiency, and build a healthy organizational culture, as ethical practices drive loyalty and better performance. What does doing the right thing actually look like in business? Chris Allen, VP of Sales at Augmentt, provides insight into his leadership and shares how his leadership mantra—“Do the right thing”—continues to shape his approach to building high-performing sales cultures rooted in hope, accountability, and authenticity.

Highlights include:
Augmentt’s platform and innovative approach to supporting their strategic partnerships.
Intune Management, deeper AI integration through their new AI Policy Analyzer, and how partner feedback is actively shaping their 2026 roadmap.
“Chaos tends to breed opportunities” and elevate leadership.
Chris's core values are to be hopeful, be accountable and be real.
How MSPs are leveraging Augmentt to increase MRR and enrich security offerings.

Be sure to follow Chis on LinkedIn and visit augmentt.com/ to learn more about their Microsoft-centric SaaS Security Management platform.

Timestamps:

'Do the right thing' 10:35
Working with Augmentt 15:29
Strategic relationship with Microsoft 23:07
Quickfire questions 26:22

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