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The Department for Education collaborated with reality TV star Gemma Collins for a social media campaign, aiming to reach young people considering post-sixteen education. However, the partnership faced criticism, with parents and campaigners, especially those advocating for children with special educational needs, arguing it was insensitive. Education Secretary Bridget Phillipson defended the move, citing Collinss large reach. Despite backlash, some educators see the strategy as a way to engage with a younger audience. The Department for Education maintains that meeting people on platforms they use is crucial for sharing vital information about opportunities.

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