Podcast
Ultimate Sync Sessions
Hosted by Ultimate Sync Access · EN
Welcome to the "Ultimate Sync Sessions," the premier podcast dedicated to exploring the dynamic world of the sync industry!
Hosted by Amelia McCloskey, founder and CEO of AM Licensing and Ultimate Sync Access, this podcast is your ultimate guide to understanding the intricate processes and key players behind the music sync industry.
Each episode of "Ultimate Sync Sessions" brings you engaging and insightful conversations with a diverse array of prominent guests who are shaping the future of music in media.
43episodes
Episodes
Newest firstAll episodes
Ep 01: Who Licences the Sound of EA Games?
Jan 2200:16:38Tap to summarizeIn this episode, Amelia McCloskey sits down with Lori Cromwell-Charron, Head of Music Licensing at EA Games, to explore her career journey, her role within EA, and what it really takes to manage music for global franchises such as Madden, UFC, and Need for Speed.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Trailer | Inside EA Games: Music Licensing
Jan 2200:00:48Tap to summarizeThis is Season 11 of the Ultimate Sync Sessions, hosted by Ultimate Sync Access CEO, Amelia McCloskey.In this season, Amelia is joined by Lori Cromwell-Charron, Head of Music Licensing at EA Games (guest details based on the provided scripts) for a deep dive into how music is licensed, curated, and deployed across some of the world’s most iconic video game titles.Across four episodes, the season explores the realities of music licensing at scale, from clearing hundreds of tracks per game, navigating complex global rights, and working with both major labels and independent artists, to crafting high-impact trailer campaigns and soundtracks that shape player experience and culture.Season 11 offers essential insight for artists, labels, publishers, composers, and sync professionals looking to understand how the gaming industry approaches music, creatively, legally, and strategically.EA is a leading game publisher behind franchises like FIFA, Madden NFL, UFC, and Need for Speed, with Lori leading music licensing and trailer music across EA titles, drawing on experience from Ubisoft and VP Records.
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Ep 05: Building a Lasting Music Career
Dec 2600:15:51Tap to summarizeThe final episode centres on longevity. From managing production music labels and workflows to partnering with others and focusing on individual strengths, Beda and Martin share lessons on building careers that are sustainable, flexible, and creatively fulfilling.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Ep 04: Why Asking for Permission Doesn’t Work
Dec 2600:16:23Tap to summarizeAddressing common struggles composers face, this episode explores why chasing credits or copying others rarely leads to breakthroughs. The guests emphasise introspection, experimentation, collaboration, and developing a sound that naturally attracts attention.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Ep 03: Why Signature Sounds Matter
Dec 2600:15:01Tap to summarizeBeda and Martin discuss industry challenges including COVID, shrinking budgets, delayed income in production music, and the rise of AI. Rather than speculation, they focus on practical realities, adaptability, and why originality and human perspective remain essential.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Ep 02: Production Music as a Career Path
Dec 2600:12:45Tap to summarizeThis episode focuses on production music and career positioning. The guests discuss why competition has always existed, how identifying natural strengths matters more than chasing trends, and how unmet needs in TV and documentary scoring can become meaningful niches.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Ep 01: Where a Music Career Really Starts
Dec 2600:14:39Tap to summarizeBeda Senn and Martin Haene reflect on their early relationships with music, from collecting records and playing in bands to self-teaching, experimentation, and discovering professional pathways. The episode explores how curiosity and listening deeply laid the foundation for their later work in TV and production music.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Ep 4: The Harsh Realities of Music Supervision
Mar 26, 202500:12:22Tap to summarizeUltimate Sync Access | Sync Success: The Real PlaybookEpisode 04: The Harsh Realities of Music Supervision In this episode, Kyle Merkley, Music Supervisor and founder of Songchopper, opens up about the pressures of music supervision, from tight deadlines to complex clearance issues. He shares advice on managing stress, staying organised, and navigating the ever-changing industry. Kyle also reflects on career highlights, the importance of networking, and what makes a great pitch stand out.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Ep 3: How To Land a Sync Deal
Mar 26, 202500:16:22Tap to summarizeUltimate Sync Access | Sync Success: The Real PlaybookEpisode 03: How To Land a Sync DealIn this episode, Kyle Merkley, Music Supervisor and founder of Songchopper, reveals what makes a music pitch stand out in the competitive world of sync licensing. He discusses the importance of persistence, building the right networks, and how his experience shaped the launch of his own company. Kyle also shares insights on navigating the challenges of independent supervision and the evolving sync landscape.For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Ep 2: Behind The Sync: From Heartland to Murdoch Mysteries
Mar 26, 202500:16:11Tap to summarizeUltimate Sync Access | Sync Success: The Real PlaybookEpisode 02: Behind The Sync: From Heartland to Murdoch MysteriesMusic Supervisor Kyle Merkley, owner of Songchopper, shares insights into selecting and licensing music for hit TV shows. From securing legendary tracks for The Lake to orchestrating a full musical episode of Murdoch Mysteries, he reveals the creative and logistical challenges of his work. Kyle also discusses cultural authenticity in The Office Movers and the passionate fan-driven soundtrack of Wynonna Earp. 👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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