Podcast
Ultimate Sync Sessions
Hosted by Ultimate Sync Access · EN
Welcome to the "Ultimate Sync Sessions," the premier podcast dedicated to exploring the dynamic world of the sync industry!
Hosted by Amelia McCloskey, founder and CEO of AM Licensing and Ultimate Sync Access, this podcast is your ultimate guide to understanding the intricate processes and key players behind the music sync industry.
Each episode of "Ultimate Sync Sessions" brings you engaging and insightful conversations with a diverse array of prominent guests who are shaping the future of music in media.
43episodes
Episodes
Newest firstAll episodes
Ep 1: From Bands to Big Syncs
Mar 26, 202500:13:24Tap to summarizeUltimate Sync Access | Sync Success: The Real PlaybookEpisode 01: From Bands to Big SyncsIn this episode, Kyle Merkley, Music Supervisor and owner of Songchopper, shares his journey from playing in bands to shaping iconic film and TV soundtracks. He reflects on his early days at SOCAN, working on Heartland and Scott Pilgrim vs. the World, and the magic behind finding the perfect sync.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Trailer - Sync Success: The Real Playbook
Mar 26, 202500:01:02Tap to summarizeSync Success: The Real Playbook Kyle Merkley, owner of Songchopper, takes us inside the world of music supervision, licensing, and soundtrack creation. From landing iconic tracks to crafting unforgettable moments in TV and film, this is the real playbook on the magic and strategy behind successful sync deals.Across the series, Kyle shares his journey from playing in bands to shaping film and TV soundtracks, reflecting on projects like Heartland and Scott Pilgrim vs. the World. He takes us behind the scenes of TV music, revealing the challenges of securing legendary tracks for The Lake, orchestrating a full musical episode of Murdoch Mysteries, and ensuring cultural authenticity in The Office Movers.He also dives into the art of the perfect music pitch, offering insights on standing out in the competitive sync industry, building the right networks, and launching his own company. Finally, Kyle sheds light on the real pressures of music supervision, from managing tight deadlines and clearance challenges to staying organised and thriving in an ever-evolving industry.This is the ultimate guide for anyone looking to master the art of sync.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess
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Ep 7: The Future of Music in Ads – What’s Next
Mar 3, 202500:15:46Tap to summarizeUltimate Sync Access | Latin x AdsEpisode 07: The Future of Music in Ads – What’sNext?This episode explores the future of music in branding, advertising, and storytelling, particularly with the rise of AI. The discussion highlights a growing divide between high-budget artist partnerships and cheap, AI-generated or stock music.Music supervisors emphasise the need to advocate for fair pay, protect creative rights, and ensure that brands value music properly. The conversation also touches on industry shifts due to digitalisation, union challenges, and the impact of streaming on musicians' earnings.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.com
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Ep 6: Music, Activism & The Evolution of Supervision
Mar 3, 202500:22:41Tap to summarizeUltimate Sync Access | Latin x AdsEpisode 06: Music, Activism & The Evolution of SupervisionMusic Supervisor, Lilah discusses her career in film and advertising, industry challenges, and the role of music in storytelling. She highlights her work on Sleepwalk with Me and her passion for immigrant-focused documentaries.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.com
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Ep 5: Landing Coca-Cola – When Preparation Meets Opportunity
Mar 3, 202500:09:42Tap to summarizeUltimate Sync Access | Latin x AdsEpisode 05: Landing Coca-Cola – When Preparation Meets OpportunityIn this episode, Sam Parvin reflects on her first music supervision project with Coca-Cola, which involved a partnership with Spotify. She was tasked with launching "52 Songs of Happiness," a campaign featuring independent musicians worldwide. The goal was to curate songs about happiness, aligning with Coca-Cola’s brand, and launch one song each week on Spotify. The campaign was part of a larger effort to help Spotify expand globally. Sam discusses the success of the campaign, noting that while some artists benefited from exposure and revenue, the project also contributed to Coca-Cola’s strategy of acquiring music assets. 👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.com
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Ep 4: Wait… I’m a Music Supervisor!
Mar 3, 202500:08:31Tap to summarizeUltimate Sync Access | Latinx AdsEpisode 4: Wait… I’m a Music Supervisor!In this episode, the discussion explores the intersection of music and advertising. Music supervisor Sam Parvin reflects on her career journey, from working in a recording studio to unknowingly stepping into the role of a music supervisor—only realising it when someone pointed it out to her.Sam shares key insights into the music business, including negotiating rights, structuring deals, and selecting the perfect music for advertising. She highlights the importance of integrating authentic music—rather than generic jingles—into adverts and explains how music supervisors play a crucial role in bringing this vision to life.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.comLet me know if you need any further refinements!
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Ep 3: Brooklyn Nights at Lucky Cat
Mar 3, 202500:04:57Tap to summarizeUltimate Sync Access | Latin x AdsEpisode 03: Brooklyn Nights at Lucky CatIn this episode Lilah shares her journey of opening and later selling a bar, reflecting on the entrepreneurial spirit that runs in their family. She discusses the vibrant business scene in Williamsburg, where connections and resource-sharing made ventures affordable. Lilah also touches on the challenges of running a business, including licensing, navigating costs, and how the landscape has changed, making it much harder to start similar ventures today. The episode highlights the sense of community, resilience, and adaptation required to succeed in business.👉 For exclusive insights, resources, and sync opportunities, visit: www.ultimatesyncaccess.com
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Ep 5: Mental Health, Cancel Culture and the Future of Music
Feb 11, 202500:24:23Tap to summarize🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture | Episode 5: Mental Health, Cancel Culture & the Future of Music | Featuring: Everton Lewis Jr. & Matthew EvertsenThe music industry is evolving at a rapid pace, but with that evolution comesnew pressures, challenges, and cultural shifts that impact artists, supervisors, and executives alike. From themental health toll of the industry grind to navigatingcancel culture and shifting audience expectations, today’s music landscape is more complex than ever.In this episode,Everton Lewis Jr. and Matthew Evertsen explore the intersection ofmental health, industry culture, and the future of music, diving into:🔥 Themental health challenges of working in music supervision, sync, and entertainment🔥 Howcancel culture is reshaping artist careers and industry decision-making🔥 Thepressure of online scrutiny and how it affects creative professionals🔥 The evolving role ofmusic supervisors, brands, and labels in today’s cultural climate🔥 Howartists and professionals can protect their well-being while staying relevantThe conversation doesn’t hold back—it’s anunfiltered look at the realities of the modern music industry and what the future holds for creatives, executives, and decision-makers.🎧Listen now on Spotify, Apple Podcasts, and all major platforms.👉For exclusive insights, resources, and sync opportunities, visitUltimateSyncAccess.com
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Ep 4: The Music Supervision Hustle
Feb 11, 202500:20:59Tap to summarize🔥 Ultimate Sync Access | The Sound of Influence: Music, Media, and Culture | Episode 4: The Music Supervision HustleFeaturing: Everton Lewis Jr. & Matthew EvertsenMusic supervision isn’t just about picking the perfect track—it’s abouthustling, adapting, and staying ahead in an ever-changing industry. From working across multiple time zones to handling last-minute sync clearances, thegrind behind the scenes is real.In this episode,Everton Lewis Jr. and Matthew Evertsen break down therealities of the music supervision hustle, including:🔥 Thefast-paced world of sync—why timing, responsiveness, and relationships matter🔥 How top music supervisorsjuggle global projects, deadlines & high-pressure deals🔥 The challenges offreelancing vs. in-house supervision andnavigating industry slowdowns🔥 Why networking, adaptability & business strategy arekey to longevity in music supervision🔥 The behind-the-scenes work thatmakes or breaks a placementWhether you’re amusic supervisor, sync agent, artist, or industry pro, this episode gives you araw, unfiltered look at the work, the pressure, and the strategies that drive success in sync licensing.🎧Listen now on Spotify, Apple Podcasts, and all major platforms.👉For exclusive insights, resources, and sync opportunities, visit UltimateSyncAccess.com
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Trailer: The Sound Of Influence: Music, Media and Culture
Feb 11, 202500:00:54Tap to summarizeTrailer Description forThe Sound of Influence: Music, Media, and CultureHere’s a sneak peek from the debut episode ofThe Ultimate Sync Sessions podcast, featuring special guestsEverton Lewis Jr., Music Supervisor atWracket Music Supervision Inc. (Canada), andMatthew Evertsen, Music Supervisor atRonin (New York).In this exclusive episode, Everton and Matthew share their journeys in the music supervision industry, offering a unique perspective on how music shapes media and culture. They dive into their creative processes, the challenges they face, and how they bring music to life in some of today’s most impactful projects.Want to hear the full episode? Head over toUltimateSyncAccess.com to catch the complete conversation and discover how music truly influences the world around us!
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