Podcast
Uncommon Real Estate
Hosted by Chris Craddock · EN
Welcome to Uncommon Real Estate, hosted by multi-Millionaire real estate agent and investor Chris Craddock and Jeff Saferite. In exclusive mastermind conversations with some of the brightest minds in real estate, you’ll learn how to earn an extra 6-figures a year by finding creative solutions as real estate agents and investors. Don’t follow the herd, Be Uncommon!
20episodes
Episodes
Newest firstAll episodes
Negotiation Tactics Every Listing Agent Should Know
1w ago00:19:48Tap to summarizeWhat separates average listing agents from elite negotiators? In this episode, Chris Craddock breaks down the negotiation tactics every listing agent should know to help sellers maximize leverage, create competition, and avoid leaving money on the table.Chris shares why getting a home under contract “in four hours” may actually be a bad thing, how strategic pricing creates stronger offers, and why days on market can quietly destroy seller leverage. He also dives into the psychology behind multiple-offer situations, emotional decision-making, escalation clauses, and how top agents guide buyers and sellers through high-stakes negotiations without letting ego get involved.Whether you’re representing sellers, buying investment properties, or simply trying to become a stronger negotiator in every area of life, this episode is packed with practical strategies you can implement immediately.In This Episode: Why “days on market” is the enemy of price The biggest negotiation mistakes listing agents make Why accepting an offer too quickly can cost sellers money Chris’s ideal listing launch strategy How to create leverage through multiple offers Why escalation clauses often hurt sellers The psychology of emotional investment in negotiations The difference between verbal and written negotiations What the “dang it number” means for buyers How ego destroys real estate deals Key Takeaway:Great negotiation is not about “winning” the battle — it’s about creating the best possible outcome for your client while keeping emotions and ego under control.Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
Transcribe →Most Agents Need Leverage, Not More Leads w/ Adrienne Green
2w ago00:28:40Tap to summarizeAs AI reshapes the real estate industry, the agents who win won’t necessarily be the ones working harder — they’ll be the ones leveraging systems, automation, and virtual assistants better than everyone else.In this throwback episode, Chris sits down with former teacher turned real estate investor and entrepreneur Adrienne Green to unpack how she used virtual assistants to scale her business, buy back her time, and ultimately build a company she could step away from completely.Adrienne shares how leveraging overseas talent allowed her to focus on high-value activities, create a sellable business, and design a lifestyle centered around freedom instead of burnout.If you’ve ever felt stuck doing everything yourself, this episode is your wake-up call.Connect with Adrienne:VA Placement & Executive Assistant Services: https://workergenix.comInvestor Systems Coaching & Freedom Blueprint: https://adriennegreen.comHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
Transcribe →Getting Punched in the Face: The Secret to Winning in Real Estate
3w ago00:26:31Tap to summarizeWhat separates agents who survive from agents who thrive?In this powerful episode of the Uncommon Real Estate Podcast, Chris Craddock sits down with Branden Beasley to unpack the mindset shift that transformed his career — and his life. From Division I wrestling and boxing at the Naval Academy to nearly losing everything during the toughest real estate market in years, Branden shares how learning to “take a punch” became the foundation for explosive growth in business.Just two years ago, Branden closed only two deals and was bartending at night to stay afloat. Today, he’s leading one of the fastest-growing operations in Richmond, building community through Hive Agent, and helping other agents level up their businesses.This conversation dives deep into rejection, resilience, leadership, personal reinvention, and why your ability to recover after setbacks matters more than talent alone.If you’ve ever been discouraged by the market, betrayed by a client, or questioned whether you’re cut out for this business — this episode is for you.In This Episode, We Cover: Why rejection hits so hard in real estate Lessons from wrestling, boxing, and combat sports How elite performers recover after setbacks The emotional reality of entrepreneurship Why environment matters more than motivation The mindset required to rebuild after failure Going from 2 deals to explosive growth Building confidence through systems and consistencyHit up Branden:Connect with Branden Beasley Instagram: @RealEstateBeasley Hive Agent: Hive Agent Instagram: @Hive_AgentConnect with Chris:Instagram: @craddrockFacebook: Chris Craddock
Transcribe →How ‘Being Nice’ Is Sabotaging Your Real Estate Business w/ TJ O'Connell
May 400:31:06Tap to summarizeIf you’ve ever been told you’re “great with people” but your production doesn’t reflect it… this episode is what you need to hear.In this episode of the Uncommon Real Estate Podcast, Chris sits down with TJ O’Connell to unpack the hard truth that many agents never realize:👉 Being nice doesn’t close deals.TJ shares his journey from part-time agent doing 10–12 deals a year… to a full-time producer with 20+ deals in his pipeline—and the mindset shift that changed everything.The breakthrough was learning that true kindness means helping clients move forward—even when it’s uncomfortable.This episode dives into: The difference between being nice vs. being effective Why “maybes” are killing your pipeline How to confidently ask for a yes or no (without being pushy) The daily habits that separate top producers from struggling agents Why consistency—not talent—is the real competitive advantage If you’re ready to stop being liked and start getting results, this episode is for you.Key Takeaways “Nice” agents often avoid the very conversations that lead to deals A “maybe” is just a delayed “no” that clogs your pipeline Closing is not pressure—it’s leadership Consistent follow-up beats talent every time You don’t need more leads—you need better conversationsConnect with TJ:📱 Phone: 703-343-0236 📲 Socials: Facebook: TJ O’Connell Instagram: TJ O’Connell Connect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
Transcribe →From $400 Rental Commissions to Million-Dollar Referrals [Replay]
Apr 2700:27:59Tap to summarizeMost agents ignore renters. Andre built his business on them.In this episode, Chris sits down with Northern Virginia agent Andre Gutierrez to break down how a bunch of low-commission rental leads turned into buyers, repeat clients, and over a decade of referrals.Early on, Andre wasn’t chasing listings, he was taking the deals nobody else wanted. Calling renters back. Asking better questions. And actually giving a damn about the outcome. That simple shift turned into: Consistent monthly income A steady pipeline of buyers And relationships still paying off 10+ years later What You’ll Learn: Why renters are one of the most overlooked opportunities in real estate The exact screening questions that separate time-wasters from real clients How to position buying as the better option (without sounding pushy) What most agents get wrong about “being helpful” How one renter turned into 15+ deals over time Why calling people back is still a competitive advantage How to build relationships that actually compoundConnect with Andre:Instagram: @andresellsvaCall/Text: 703-586-7338🔍 Just Google: Andre Gutierrez Real EstateConnect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
Transcribe →The 10 Conversations That Actually Close Deals in 2026
Apr 2000:25:45Tap to summarize“If you’re not doing three transactions a month, you’re not getting enough reps to grow.”If your real estate business feels slow, inconsistent, or unpredictable, the problem might be simpler than you think. In this solo episode, Chris breaks down the single most important metric that separates top-producing agents from everyone else: daily conversations. Drawing from real data, team performance, and hard-earned lessons, Chris explains why the average agent is failing—and how committing to just 10 two-minute conversations a day can completely transform your income, pipeline, and confidence.Key Takeaways The average agent has less than 1 prospecting conversation per day Why 10 daily real estate conversations is the new non-negotiable standard How increasing conversations alone can instantly grow your pipeline The difference between activity vs. skill (and why both matter) Why doing more deals (even rentals) leads to higher-level opportunities Connect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources:🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
Transcribe →AI Tools and When Working Harder Is Costing You Money
Apr 1300:22:38Tap to summarizeIf you’re grinding harder than ever but not seeing the growth you expected, this episode will hit home. Chris breaks down the hard truth every real estate agent eventually faces: working more hours won’t scale your business. And at a certain point, it actually starts costing you money.Chris shares the pivotal moment when he pushed harder than ever only to see minimal growth, and how that led to a complete shift in how he thinks about time, leverage, and relationships. From there, he dives into how top producers truly scale by doing what matters most.He also unpacks how AI is changing the game, from acting as a personal business coach to helping agents write better emails, analyze calls, and even generate new conversations at scale.If you’re stuck in hustle mode and ready to break through your ceiling, this episode will show you how to start working smarter—right now.Key Takeaways There’s a ceiling where working harder stops producing results Scaling requires a shift from effort → leverageTime management is the ultimate growth lever One strategic relationship can outperform hundreds of cold calls The future of real estate is in empowering them with better toolsConnect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources:🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
Transcribe →How to be a Power Couple (and Stay Married) in Real Estate with Susan Arant
Apr 600:25:50Tap to summarizeIn this throwback episode of the Uncommon Real Estate Podcast, Chris sits down with long-time friend and powerhouse team leader Susan Arant to talk about what it really takes to grow a thriving real estate business with your spouse — without losing your mind or your marriage.Susan and her husband Gene have led one of Austin’s most respected real estate teams, selling over 3,000 homes with a concierge-level client experience and a team culture rooted in intentionality and excellence. From navigating work-life balance, to crafting a vision together, to staying profitable in shifting markets — Susan drops unfiltered wisdom for agents looking to build both wealth and lasting relationships.Topics Covered:How Susan and Gene scaled a real estate team while raising a familyThe systems and mindset shifts that keep their marriage and business thrivingHow their team drives 75% of deals through repeat clients and referralsWhat NLP is — and how it’s helping agents rewire for successUsing data-driven conversations to fuel prospecting (without sounding salesy)The secret to staying in your “genius zone” and finding the right team membersBuilding wealth beyond the cash machine — and giving back through the Gene Arant FoundationConnect with Susan:Email: susan@genearant.comWebsite: austintexasrealestate.com Referrals to Austin? Reach out to Susan and her team directly — they’d love to help!Connect with Chris:Instagram: @craddrockFacebook: Chris CraddockResources:🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
Transcribe →The Unspoken Truth About Making Your First $100K in Real Estate
Mar 3000:23:57Tap to summarizeIn this solo episode of the Uncommon Real Estate Podcast, Chris breaks down the brutal truth about building your first $100K: why it feels so slow, frustrating, and honestly…not worth it in the beginning.If you’ve ever felt like you’re doing all the right things but not seeing results yet, this episode will hit home.Chris unpacks the math behind saving and investing, explains why your money isn’t working for you (yet), and reveals the psychological shift required to push through the hardest phase of wealth building.But more importantly, he shows how real estate can accelerate your path. Turning small amounts of money into serious long-term wealth through leverage, house hacking, and smart decision-making.What You’ll Learn: How to stay consistent when results feel invisible The exact phase where most people give up—and how to push past it How to use real estate as a shortcut to building net worth Why process matters more than outcome in the early stagesHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
Transcribe →From BROKE to 8 Deals/month: The “Figureoutable” Mindset w/ Kelli Brown
Mar 2300:30:33Tap to summarizeWhat separates agents who struggle from those who scale fast?In this episode, Chris sits down with Kelli Brown, who went from being completely broke, overwhelmed, and unsure if real estate was even a viable career… to closing multiple deals a month in less than a year.Her secret? She stopped avoiding hard problems—and started running straight at them.From tracking down a missing property owner living under a bridge to navigating complex title issues, Kelli proves that the biggest paydays in real estate come from solving the toughest challenges.Key TakeawaysEverything Is Figureoutable: the agents who win aren’t the smartest—they’re the ones who refuse to quit when things get hard.The Bigger the Problem = The Bigger the Paycheck: most agents avoid complex deals… which is exactly why opportunity lives there.Environment Changes Everything: proximity to the right people, systems, and accountability can completely accelerate your growth.From Chaos to Structure: success came when Kelli stopped guessing and started following proven daily actions.Identity Shift Is the Real Breakthrough: her results changed when she stopped seeing herself as someone “trying to make it”… and started operating like a top producer.Connect with KelliPhone: 484-643-8758Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
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