Most real estate agents assume the highest offer always wins. But Chris has learned that price is only part of the equation.

In this solo episode of the Uncommon Real Estate Podcast, Chris breaks down the negotiation strategies that consistently help his buyers win even when someone else is willing to pay more.

From creating certainty for sellers to leveraging stronger terms, lender relationships, and strategic offer deadlines, you'll learn the practical tactics that separate winning agents from everyone else.

In This Episode, You'll Learn:

Why the highest offer doesn't always win
How to use BATNA (Best Alternative to a Negotiated Agreement) in negotiations
Why certainty is one of the most valuable assets in any real estate transaction
The role lender communication plays in winning competitive offers
The importance of reputation and likability in long-term success
How to make your offer "easy to say yes to"
Simple systems every buyer's agent should implement immediately

Resources Mentioned

Never Split the Difference by Chris Voss
Getting to Yes by Roger Fisher and William Ury
How to Win Friends and Influence People by Dale Carnegie
Influence by Robert Cialdini

Hit Chris up:

Facebook - https://www.facebook.com/ChrisCraddockBusiness/
Instagram - https://www.instagram.com/craddrock/

RESOURCES:

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

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