Most agents want to "act" like entrepreneurs when they're actually unemployed. If you don't have a client, you don't have a business.

In this throwback episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.

Takeaways:
- Focus on the right activities.
- Master the basics before getting fancy.
- Turning your "shoulds" into "musts."
- Lean on your network to find deals now and in the future.

Action steps:
- Compile a list of contacts and reach out consistently.
- Concentrate on lead-generating activities.
- Practice scripts to build confidence.
- Transform "shoulds" into "musts" and maintain high motivation.
- Provide value to contacts to leverage reciprocity.

In-episode mentions:
Influence: The Psychology of Persuasion by Robert Cialdini
How to Win Friends and Influence People by Dale Carnegie

Hit Chris up:

Facebook - https://www.facebook.com/ChrisCraddockBusiness/
Instagram - https://www.instagram.com/craddrock/

RESOURCES:

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

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