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In today's episode, I sit down with Sara Victorio, founder of Hotel Ceramics, a one-person handmade ceramics studio based in Portland, Oregon.

We talk about how Hotel operates as a solo manufacturing business, from product design and material inputs to kiln capacity, production methods, and quality control. Sara walks through why she shifted from wheel throwing to slip casting, how that decision changed her labor economics and output constraints, and what tradeoffs it introduced operationally.

We also get into pricing and margin considerations in handmade ceramics, including how labor, throughput, and failure rates factor into pricing decisions, and why Hotel uses a drop-based sales model rather than pre-orders. Throughout the conversation, we discuss demand management, customer expectations, repeat purchase behavior, and how distribution choices affect both cash flow and workload when the founder is also the sole producer.

This was a clear, grounded look at the mechanics of running a small, design-driven physical goods business with real production constraints. I learned so much during my conversation with Sara, and I hope you enjoy it as much as I did.