Our guest is Sam Sadi, CEO of LiveScore Group, and a regular visitor on Unofficial Partner.

Last week he announced a groundbreaking new partnership between the LiveScore sports content and betting platform and xAI, the Elon Musk owned social media platform's artificial intelligence company.

This gives LiveScore access to X's data/content APIs and xAI's technology for real-time sports conversations, sentiment analysis, and AI-powered engagement tools.

What happens next will tell us much about some of the big words we use a lot on the podcasts: personalisation, content, audience sentiment and engagement.

Don't miss it.

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