Ryan Norys is the Chief Revenue Officer at Tottenham Hotspur. This is a candid conversation about the commercial fortunes of the club as it brings the front of shirt sponsorship to market at a time of genuine uncertainty.

Spurs finished 17th last season. Commercial revenue grew 40% in three years. That tension runs through the entire discussion.

Norys' journey to Spurs was via City Football Group, WME, the LA Dodgers and Miami Dolphins. Now he's navigating the post-Levy era, the post-Son era, and a Premier League shirt market about to be reshaped by the gambling ban.

Why do the naming rights to the Tottenham Hotspur Stadium remain unsold, six years after coming to market?

What do the London NFL games actually look like from the US side?

How commercial revenue climbed while league position collapsed
The governance shift under Vinai Venkatesham and what it signals to partners
Why Tottenham stopped actively selling stadium naming rights
The honest assessment of life after Son Heung-min
Local versus global fandom and what football clubs actually know about their audiences
The view from Miami when the NFL comes to London
Building value around what you can control when you can't control team performance

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 500 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.