The latest dissection of the sports media and streaming marketplace from the ever popular, long running series featuring expert analysis from Yannick Ramcke and Murray Barnett.

This episode goes deep in to:

Why Premier League chose Singapore as the all important test market for its direct to consumer platform.
What is Apple's sport strategy, is there such a thing?
FIFA offers a 'ten minute hook' for YouTube viewers at the 2026 World Cup
The NFL has chosen to begin negotiating with Paramount’s CBS before any of its other media partners because a change-of-control provision

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

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UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook