Lars Hemming Jørgensen is an international entrepreneur and business leader with experience spanning agency, media and investment roles across London, New York and Copenhagen.

He has founded and led companies, held senior global positions at Vice Media, and today works across a portfolio of ventures including Alba Racing, KXNGS and a range of investments in consumer, technology and cultural businesses.

Across these roles, his work consistently centres on building teams, shaping culture and pursuing growth opportunities where markets or systems are evolving.

In recent years, his focus has increasingly moved toward projects that combine commercial ambition with social impact - particularly initiatives supporting youth development and gender representation in sport.

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Our conversation with Lars moves across decades, cities and industries, but keeps circling the same themes: how culture evolves, how organisations struggle with change and why working with individuals can sometimes create more impact than working with brands.

We talk about Vice as a cultural force, about entrepreneurship as a response to dissatisfaction, and about the emotional reality behind optimism and risk-taking.

We also explore how trust is becoming the defining currency of the digital era — especially in a world where AI can generate infinite content but can’t replicate lived credibility.

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We loved this conversation because Lars embodies something we recognise in many of the people we’re drawn to: a refusal to follow a linear path, paired with a strong internal compass about what matters.

His story is a beautiful blend of ambition and humility - the drive to build things, balanced by intuition and a genuine openness.

Our conversation also reminded us that meaningful work rarely looks tidy from the outside. Careers can zig-zag, our priorities change and success gets redefined along the way. And even more poignant is the idea that it is ok to start something big without knowing what it might become or why you are doing it…allowing your gut to take some of your decisions, even the big ones.

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UBC051 - Lars Hemming Jørgensen