Welcome back to the unSeminary podcast. We’re talking with Jay Kranda this week, the online campus pastor at Saddleback Church in California.

What are you doing with online church? How does it fit in with your digital strategy? How can digital tools strengthen in-person community? Tune in as Jay discusses a team-based approach to digital integration, how to align digital initiatives with your church’s mission, and avoiding the pitfalls of over-reliance on technology.

Be strategic with digital ministry. // Be wise and strategic about how you use the online aspect of your ministry. Streaming services have become a staple in many churches, but Jay advises leaders to consider the purpose behind it. Digital elements should complement rather than replace in-person interactions. Ask your team what they are trying to accomplish and explore how digital can help achieve those objectives.
Enhance the church experience. // Jay uses the Alpha Omega tool, a resource for church teams to identify and focus on one digital integration over the next 6 to 12 months. This tool helps in tracking progress and encourages digital involvement from all ministry areas, not just the online pastor. Talk with all your leaders about one way they can use digital to enhance what they’re doing in their ministry areas. It could be as simple as sending parents a text about what their children learned in kids ministry in order to foster family engagement at home. The idea is to enhance the church experience through digital with the goal of helping people produce more fruit in their lives.
What is the role of digital in your larger strategy? // One of the significant advantages of digital tools is the ability to engage with newcomers immediately. Instead of relying solely on large events, Saddleback also uses a podcast strategy for connection and support in certain contexts. Determine where your line is when examining what could be done digitally versus in-person. Bring together everyone with influence in your church and discus what you believe needs to happen in the room versus what can be decentralized.
Don’t be distracted by trends. // It’s easy to get distracted by all the new digital trends out there. Be aware of the allure of “silver bullet” tech solutions where a single app or tool is seen as the answer to all ministry problems. Focus on tools that align with your church’s overall strategy and objectives. Avoid replicating what others are doing without considering its fit for your specific community.
Enhancing discipleship. // Jay’s book, Online Church is Not the Answer: Beyond Just Streaming Church to Hybrid Disciple Making, delves deeper into these concepts, urging church leaders to move beyond merely streaming services and instead use digital platforms to enhance discipleship. Pick up copies for your team and discuss how to embrace digital in your various areas and determine how it fits with your church’s objectives.

Visit jaykranda.com for a hybrid disciple making starter guide, information on his book Online Church is Not the Answer: Beyond Just Streaming Church to Hybrid Disciple Making, and more helpful resources.

EXTRA CREDIT // Level Up Your Church’s Digital Ministry: Exclusive Resource!

Are you ready to transform your church’s digital presence? In this episode, we’ve tapped into the wisdom of Jay Kranda, Saddleback’s Online Pastor, to help you expand your reach and engage your congregation online. But listening alone won’t get you there. We’ve crafted a downloadable guide to take this learning further and turn it into action.

Introducing the 10 Essential Tools for Church Digital Ministry, a resource designed to give you the step-by-step tools to engage, grow, and serve your community more effectively online. Whether you’re just starting out or looking to fine-tune your digital strategy, this guide will help you make the shift and keep your church moving forward.

Don’t miss out—unlock your church’s digital potential today by downloading this resource through unSeminary Extra Credit. Grab it here.

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Episode Transcript

Rich Birch — Hey friends, welcome to the unSeminary podcast. So glad that you have decided to tune in. Really looking forward to today’s conversation. We have a repeat guest today, which if you’re a longtime listener, you know, that just does not happen that often. And the reason why is because you are going to want to lean in and listen to ah this conversation. And I think it’s going to just have huge impact on you and your ministry. It’s asking one of those questions that literally I get all the time. This is not theoretical. This is this is like a real conversation that’s impacting churches today.

Rich Birch — Excited to have Jay Kranda with us. He is a part of a church you may have heard before, Saddleback Church, ah which was planted by Rick and Kay Warren. Their first public service was in 1980. They have 14 locations in California, Spanish locations, five locations internationally, and a robust online community. This is why we’re talking with Jay today. He is the online campus pastor, has helped build an online community of thousands viewers thousands of viewers weekly, hundreds of online groups in small to mid-size in-person gatherings who are just connected with Saddleback. This is really incredible. He has a website, jkranda.com. Jay, welcome to the show. So glad you’re here.

Jay Kranda — Thanks for having me on. I’m, I’m excited to be back. I’m, I’m excited that I’m one of the few repeat. So I’ll put that on my trophy case.

Rich Birch — Yeah, it does not happen that often. So I knew, ah you know, I wanted to get you back on. So I’m honored that you’re you’re here. Let’s kind of catch people up before we, well, first of all, what did I miss on the just bio? What was it, you know, what did I miss about you or about, ah you know, Saddleback that we need to make sure people are aware of?

Jay Kranda — Yeah, I I would just say at a high level, you know, we are a, um you know, obviously a very big church, but we’re all also very practical in the sense that we’re always trying to be, um you know, even big organizations have limited resources in the sense we have to be super narrow and focused.

Jay Kranda — So one thing that I think most people don’t understand is When we’re doing something, we’re trying to align it with our objectives pretty clearly. So even online has been this, and because I’ve been, you you know, the online pastor full time since 2013…

Rich Birch — That’s old school.

Jay Kranda — …um, there’s been waves of what does that look like pre COVID, during COVID, now post COVID.

Rich Birch — Yep.

Jay Kranda — And so I would probably add that we’re pretty practical and dogmatic with like how we think about digital. And, uh, it’s been fun. And a lot has changed even as we’ve transitioned from our founding pastor to our our new pastor, Pastor Andy, and it’s it’s been a fun fun journey.

Rich Birch — Yeah, I love it. I’d actually love to start there. You were on ah before the transition to Andy, who we’ve also had on the podcast. Love him. He’s a great leader. And it’s been, I’ve said to him and other members of your team, I I love as an outsider cheering for you guys in that transition. And it’s like, man, so much of what ah he and Rick, you know, not surprising, world-class leaders have done such a good job in the handoff. But what about in your area? What is your diagnosis on like, here’s a few things that have changed or shifted in our approach under Andy rather than under Rick....

Embracing Digital for Church Growth: Insights from Saddleback’s Online Pastor Jay Kranda