Mon Apr 07 2025

What can shake organizations out of the cycle of doing things the way they have always been done because that’s the way they have always been done? Will a shift within an organization be more likely to stick with a top-down approach or a bottom-up approach? How can organizations allow freedom for their employees, but still be in control of the direction of that freedom? Freek Vermeulen is a professor of strategy and entrepreneurship at London Business School and the author of Business Exposed: The Naked Truth about What Really Goes on in the World of Business and Breaking Bad Habits: Why Best Practices Are Killing Your Business. Greg and Freek discuss the essence of strategy in organizations, highlighting the complexities and dysfunctions within organizations, the evolutionary parallels in human behavior and cultural practices, and the critical importance of understanding organizational strategy at all levels. Freek emphasizes the necessity of both top-down strategic direction an...