Wed Apr 09 2025

Behind every great invention is an engineer who figured out how to make it work. But how do you take an extremely technical, cutting-edge innovation and make it easy to understand and use for the public? That’s where designers come in. Barry Katz is a professor emeritus of industrial design at California College of the Arts and a consulting professor at Stanford University. He is the author of the book, Make It New: A History of Silicon Valley Design, co-author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, and has spent decades studying the history of design thinking and its purpose at organizations. Barry and Greg discuss the historical trajectory of design in tech, how engineers and designers began collaborating in the 1980s, and the role of design in transforming technologies into user-friendly products. The conversation also covers the interdisciplinary nature of design, the impact of design thinking on various industries, and Bar...