
How much is on us, as individuals, to fix the world’s great problems? Do initiatives like encouraging homeowners to switch to green energy really move the needle in the battle against climate change? After decades of these types of strategies, it turns out that needle hasn’t moved much. Nick Chater is a professor of behavioral science at Warwick Business School and author. His latest book, co-authored with George Loewenstein, is It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We’re to Blame for Society's Deepest Problems. Nick and Greg discuss individual frameworks vs. systemic frameworks employed to solve large social problems, why misunderstanding multiple casualties can hinder solutions, and how behavioral insights should be used to design and build support for systemic policies (e.g., carbon taxes, congestion charges) rather than marginal tweaks. *unSILOed Podcast is produced by University FM.*
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