674. What Most People Misunderstand About Persuasion & How to Get It Right with Josh Bandoch

It might sound counterintuitive, but when it comes to the art of persuasion, using a logic-first approach is the last thing you want to do. This is because, in reality, every human being is wired to feel first, and reason later. Josh Bandoch is Senior Vice President for Policy Research at the Foundation for Research Into Equal Opportunity and has spent years becoming a master of persuasion. His latest book, How to Get What You Want: Mastering the Art and Science of Persuasion, is the ultimate guide to understanding the techniques that will actually move people, and the science behind why. In this episode, Greg and Josh discuss the critical role of emotional intelligence in effective persuasion, how to listen and engage with your audience, “the granny test,” and how Montesquieu’s teachings on particularism can apply to persuasion.  *unSILOed Podcast is produced by University FM.*