Join AJ and Alex for a special episode of Opt In! We pepper our co-founder Dan Paul, with questions about our newly adopted “revenue development” messaging in 20 minutes!

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Recently, we've updated our website language to use the term 'revenue development' instead of 'sales development', and that change has spawned questions - from our current client base, from prospects, and from our partners.

We wanted to sit down and answer some of the FAQs associated with this terminology shift, and explain why we decided to go down this path.

To guide us, we brought in Dan Paul, one of the co-founders here at demandDrive.

He’s been really bullish on this change and is helping spearhead a lot of the projects associated with us becoming a “revenue development agency,” so we figured he’s the best person for the job.

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