A couple of months ago, I got a text message from Kass that said "check out trollcakes.com. I am officially a fangirl."

I clicked. And immediately, I thought "HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?"

Then I Googled her and found her main website with an absolutely hilarious portfolio of projects she's worked on.

Cat Hair Pills, Wax Strip Fortune Teller, Lululemon or Chairman Mao -- the list goes on and on.

Which only made me feel worse.

Ok not really. But I knew right away I had to get her on the Podcast.

Her bio says "I like to advertise real and fake things. I own a fog machine."

Her stuff has been featured on fucking EVERYTHING - including but not limited to:

NPR, Playboy, CNN, Inc., Boing Boing, Buzzfeed, ABC, Upworthy, Design You Trust, Mashable, Grub Street, Pix11, Food&Wine, AV Club

Her approach is entirely unconventional and she has a really sharp marketing mind.

We talk about a bunch of cool shit:

How she uses low-cost Loss Leaders to build a body of work that is magnetically attractive to the right types of business partners and clients…
And how to get over your paralysis by just selling something.
We talk about Creating opportunities and building a reputation by executing on projects that make you happy… even if they don’t make money.
How she met her goal of $80,000 and beyond on Kickstarter to fund a brilliant card game called Side Effects.
And a lot more.

Here's the official Episode 22 page at UnusuallyFocused.com

Here's her stuff. Buy everything. Especially Side Effects.

Troll Cakes: Bakery & Detective Agency

KatThek.com: Check her portfolio for the projects we talked about in this episode. And a whole bunch more.

Side Effects by Pillbox Games

@kat_thek on Instagram

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And as always, if you're interested in finally taking action on your ideas - you should take a look at MoneyMoves. It's our premium training on how much to build an audience and sell your stuff with social media.

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🎂 Troll Cakes & Making Things That Make You Happy (w/ Kat Thek)