Podcast
Unverified with Coralee Trigger
Hosted by Trigger Creative · EN
Think being successful online looks like being verified, having tons of followers, and going viral? Think again. Join Coralee Trigger (Emmy-winning digital creator and self-appointed social media myth buster) and special guests for stories, strategies and a little sass to help you redefine success on social media. Interested in creating simple and stress-free social media practices that support your goals IRL? This is the show for you! New episodes every Monday.
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Episodes
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I Thought Winning an Emmy Would Change My Life... (The Story of How "Unverified" Came To Be)
Nov 14, 202300:08:33Tap to summarizeCoralee here 👋 with a little confession: I thought winning an Emmy would change my life... and not in the "I had a tragic childhood" or "this would be my ticket out of the small town" kind of way, but more in the "me + Emmy = success and happiness" kind of way. Spoiler alert: that's not what happened... but five years later it did inspire this podcast. So in the spirit of clickable titles, this week's episode is the story of how "Unverified" came to be. If you’d like to support the show (yay!) please help us get the word out by subscribing, leaving a 5 star review, and sharing it with a friend :) Let's work together:👏 Check out The Unverified Club for community, education, & live support to DIY your own social media.🫶 Book a complimentary, zero-pressure discovery call to learn more about 1:1 support.📲 Instagram, TikTokProud affiliate of:DESCRIPT: Something I hear a lot from creative entrepreneurs is "I don't have time to learn how to edit Reels and TikToks and all this video stuff now!" I hear you, and... what if editing a video was as easy as editing a text document? Spoiler alert: it is with AI-assisted editing... And it's absolutely mind-blowing. Check out Descript. (I just became an affiliate, but started using it a few years ago and it saves me 8-10 hours/week of editing time, so trust I am OBSESSED).This episode is supported by:THE RUSSELL HOTEL: a historic East Nashville church transformed into a one of a kind boutique hotel. The Russell’s mission is to give back to the Nashville community through their Rooms for Rooms program by donating a portion of each stay to local nonprofits who are helping those experiencing homelessness. Visit RussellNashville.com to book your experience today.
Transcribe →How to Create Content When You Don't Like The Sound of Your Own Voice with Daniel Reese, Licensed Speech Language Pathologist
Nov 6, 202300:41:08Tap to summarizeMy guest today is Daniel Reese — he is a Licensed Speech Language Pathologist and Assistant Director of Clinical Research at the Arthur Blank Center for Stuttering Education and Research at The University of Texas. He’s also a dear friend of mine from high school and I’m so happy he’s here! Today we’re talking all things voice and self compassion — and how that can support your content creation journey. If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe and leave a 5 star review :) More from Daniel & his colleagues:🗣 Arthur M. Blank Center for Stuttering Education and Research📲 Facebook, Instagram, YouTube, LinkedinLet's work together:👏 Check out The Unverified Club for community, education, & live support to DIY your own social media.🫶 Book a complimentary discovery call to learn more about 1:1 support.📲 Instagram, TikTokProud affiliate of:DESCRIPT: Something I hear a lot from creative entrepreneurs is "I don't have time to learn how to edit Reels and TikToks and all this video stuff now!" I hear you, and... what if editing a video was as easy as editing a text document? Spoiler alert: it is with AI-assisted editing... And it's absolutely mind-blowing. Check out Descript. (I just became an affiliate, but started using it a few years ago and it saves me 8-10 hours/week of editing time, so trust I am OBSESSED).This episode is supported by:THE RUSSELL HOTEL: a historic East Nashville church transformed into a one of a kind boutique hotel. The Russell’s mission is to give back to the Nashville community through their Rooms for Rooms program by donating a portion of each stay to local nonprofits who are helping those experiencing homelessness. Visit RussellNashville.com to book your experience today.
Transcribe →November Content Strategy: A DIY Workshop for Creative Entrepreneurs
Oct 30, 202300:22:28Tap to summarizeIf you are a creative entrepreneur who DIYs your own social, it's time for another monthly game plan!This is a podcast version of an interactive workshop that I lead live every month inside The Unverified Club. The goal is to outline our content strategy for November while taking into account not only our business objectives, but also our lives, schedules, energy levels, and content creation abilities. Feel free to listen all the way through for inspiration or pause and plan along at your own pace.Documents I'll be referring to:🗓 The Unverified Monthly Content Calendar📘 The Unverified Annual Social Media Content Planner📝 The Unverified Social Media Habit TrackerIf you're a member of The Unverified Club, you can find all those documents in the private Unverified Club Resource Library. If you're not a member, these workbooks are available at UnverifiedPod.com/shop, but you don't need them to be able to follow along today. (Although they are super helpful, but I am a little biased).If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & review too! Let's work together:👏 Check out The Unverified Club for community, education, & live support to DIY your own social media.🫶 Book a complimentary discovery call to learn more about 1:1 support.📲 Instagram, TikTokProud affiliate of:DESCRIPT: Something I hear a lot from creative entrepreneurs is "I don't have time to learn how to edit Reels and TikToks and all this video stuff now!" I hear you, and... what if editing a video was as easy as editing a text document? Spoiler alert: it is with AI-assisted editing... And it's absolutely mind-blowing. Check out Descript. (I just became an affiliate, but started using it a few years ago and it saves me 8-10 hours/week of editing time, so trust I am OBSESSED).This episode is supported by:THE RUSSELL HOTEL: a historic East Nashville church transformed into a one of a kind boutique hotel. The Russell’s mission is to give back to the Nashville community through their Rooms for Rooms program by donating a portion of each stay to local nonprofits who are helping those experiencing homelessness. Visit RussellNashville.com to book your experience today.
Transcribe →Small Business Spotlight: Social Strategy for Paper Goods with Ariel Gonzalez, Artist @ThistleAndLore
Oct 23, 202300:40:31Tap to summarizeMy guest today is Ariel Gonzalez. She is a Latinx artist based in Texas who works with sustainably sourced materials and just opened her new online storefront Thistle & Lore where she she sells cards, notebooks, and stickers. While she loves being creative offline, social media is a new medium and she’s ready to learn all the things so she can better promote her new store — and more specifically, her spooky collections featuring sheet ghosts and poisonous plants on handmade paper. If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & review too! MORE FROM ARIEL:🛒 Shop cards, notebooks, and stickers @ Thistle & Lore📲 Instagram, TikTokCONNECT WITH UNVERIFIED:👏 Looking for community, education, & live support to DIY your own social media? Check out The Unverified Club🫶 Interested in personalized social media coaching? Book a complimentary discovery call📲 Instagram, TikTokPROUD AFFILIATE OF DESCRIPT: Something I hear a lot from creative entrepreneurs is "I don't have time to learn how to edit Reels and TikToks and all this video stuff now!" I hear you, and... what if editing a video was as easy as editing a text document? Spoiler alert: it is with AI-assisted editing... And it's absolutely mind-blowing. Check out Descript. (I just became an affiliate, but started using it a few years ago and it saves me 8-10 hours/week of editing time, so trust I am OBSESSED).THIS EPISODE IS SUPPORTED BY THE RUSSELL HOTEL: a historic East Nashville church transformed into a one of a kind boutique hotel. The Russell’s mission is to give back to the Nashville community through their Rooms for Rooms program by donating a portion of each stay to local nonprofits who are helping those experiencing homelessness. Visit RussellNashville.com to book your experience today.
Transcribe →Social Media Strategies in Times of Crisis
Oct 16, 202300:16:02Tap to summarizeI think like a lot of people, I had something different planned for this week. But as you might imagine, I haven't had a single client in the last week or so who hasn't wanted to talk about what's happening in Israel/Gaza/Palestine and how that's affecting them and their loved ones personally, and also how it affects what they're trying to post on their business social media accounts. So today I'm talking about what we should be posting on our social media business pages when the world is on fire.👩🏻💻 Click here to book a thoughtful crisis strategy call (available Oct 2023)📝 Click to get free "Guide to Thoughtful Social Media Posting During A Crisis" worksheetIf you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & review too! CONNECT WITH UNVERIFIED:👏 Looking for community, education, & live support to DIY your own social media? Check out The Unverified Club🫶 Interested in personalized social media coaching? Book a complimentary discovery call📲 Instagram, TikTokPROUD AFFILIATE OF DESCRIPT: Something I hear a lot from creative entrepreneurs is "I don't have time to learn how to edit Reels and TikToks and all this video stuff now!" I hear you, and... what if editing a video was as easy as editing a text document? Spoiler alert: it is with AI-assisted editing... And it's absolutely mind-blowing. Check out Descript. (I just became an affiliate, but started using it a few years ago and it saves me 8-10 hours/week of editing time, so trust I am OBSESSED).THIS EPISODE IS SUPPORTED BY THE RUSSELL HOTEL: a historic East Nashville church transformed into a one of a kind boutique hotel. The Russell’s mission is to give back to the Nashville community through their Rooms for Rooms program by donating a portion of each stay to local nonprofits who are helping those experiencing homelessness. Visit RussellNashville.com to book your experience today.
Transcribe →How to Break Through Video Creation Blocks and Press 'Record' with Tracy Mazuer, Artist @TreesHaveFeelings
Oct 9, 202300:48:11Tap to summarizeMy guest today is Tracy Mazuer! She is a former Hollywood producer, writer, and director turned artist @TreesHaveFeelings. She's also a dear friend of mine and has a Kickstarter launching in a few days for her new children's book "Ravina The All Wrong Raven" and is thinking about her social media promo plan for the first time right now. Let's see what we can do!If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & review too! MORE FROM TRACY:📘 Support the Kickstarter for her children’s book “Ravina The All Wrong Raven”🛒 Shop art, journals, prints, cards @ Trees Have Feelings 📲 Instagram, TikTok, FacebookCONNECT WITH UNVERIFIED:👏 Looking for community, education, & live support to DIY your own social media? Check out The Unverified Club🫶 Interested in personalized social media coaching? Book a complimentary discovery call📲 Instagram, TikTokPROUD AFFILIATE OF DESCRIPT: Something I hear a lot from creative entrepreneurs is "I don't have time to learn how to edit Reels and TikToks and all this video stuff now!" I hear you, and... what if editing a video was as easy as editing a text document? Spoiler alert: it is with AI-assisted editing... And it's absolutely mind-blowing. Check out Descript. (I just became an affiliate, but started using it a few years ago and it saves me 8-10 hours/week of editing time, so trust I am OBSESSED).THIS EPISODE IS SUPPORTED BY: The Russell Hotel, a historic East Nashville church transformed into a one of a kind boutique hotel. The Russell’s mission is to give back to the Nashville community through their Rooms for Rooms program by donating a portion of each stay to local nonprofits who are helping those experiencing homelessness. Visit RussellNashville.com to book your experience today.
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Reporting vs. Influencing: A Reporter’s Life on Twitter with Matthew Torres, WUSA9 Reporter
Oct 4, 202100:44:48Tap to summarizeToday’s episode is all about the intersection of television news and social media. How reporters use social media, how you can get the attention of reporters, and, of course, lessons from internet trolls and people who disagree with ya. And joining me today is my dear friend Matthew Torres! He is a regional Edward R. Murrow and Emmy Award-Winning general assignments reporter at WUSA9 in Washington DC.He has covered major political events, natural disasters, high-profile trials, and done award-winning in-depth work highlighting the opioid crisis. His digital goals now are all about how to reach followers in a new market after reporting in Nashville for 6 years and finding the balance of being both a professional and a human online.If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & leave a review too! TIME CODE NOTES - INTERVIEW:02:15 - Using social media as a reporter04:30 - Lessons from internet trolls & people who disagree with you06:30 - Reporting vs. Influencing11:50 - Making mistakes in news tweets & getting called out15:18 - Digital coverage of controversial topics & events18:10 - TV audience vs. social media audience18:45 - How to create/maintain a feed with different opinions21:00 - Using social media to connect with underrepresented communities23:00 - How to get the attention of reporters TIME CODE NOTES - CONSULT:26:37 - How do I gain followers in a new market?32:30 - How do I balance being a professional and being personable on social media?38:06 - News on TikTok MORE WITH MATTHEW TORRES:Twitter: https://www.twitter.com/News_MTorresInstagram: https://www.instagram.com/MattyTorresFacebook: https://www.facebook.com/MatthewMTorres LINKS FROM POD:Unverified on Instagram: https://www.instagram.com/unverifiedpod/Be an Unverified guest or submit a question: https://www.unverifiedpod.com/beontheshowShow notes and extras: https://www.unverifiedpod.com/ THIS EPISODE IS SUPPORTED BY: Doodle Different, a little book of places to start! With unique drawing prompts and hashtags on each page, Doodle Different is the place where offline creativity meets online community. It’s a celebration of imagination! Get your book or digital download at https://www.doodledifferent.com/ and use the code UNVERIFIED for 15% off your first order! Happy doodling! THIS EPISODE IS SUPPORTED BY: The Russell Hotel, a historic church transformed into a one of a kind boutique hotel in Nashville, TN. Visit https://www.russellnashville.com/ to book your experience today. EXTRA FOR UNVERIFIED FRIENDS: Moo Printing: 25% off your first order of custom notebooks, greeting cards, stationary, and more! Click HERE EXTRA FOR UNVERIFIED FRIENDS: Sticker Mule: $10 credit for custom stickers, magnets, buttons, and more! Click HERE
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Minisode - Keeping Up With The Algorithms (How To Succeed On Every Platform)
Sep 27, 202100:08:55Tap to summarizeToday’s minisode is all about keeping up with the algorithms! We’re chatting about what they are, how they work, and how you can use them to reach your goals. LINKS FROM THE POD:Unverified on Instagram: https://www.instagram.com/unverifiedpod/Be an Unverified guest or submit a question: https://www.unverifiedpod.com/beontheshowShow notes and extras: https://www.unverifiedpod.com/THIS EPISODE IS SUPPORTED BY: Doodle Different, a little book of places to start! With unique drawing prompts and hashtags on each page, Doodle Different is the place where offline creativity meets online community. It’s a celebration of imagination! Get your book or digital download at https://www.doodledifferent.com/ and use the code UNVERIFIED for 15% off your first order! Happy doodling!THIS EPISODE IS SUPPORTED BY: The Russell Hotel, a historic church transformed into a one of a kind boutique hotel in Nashville, TN. Visit https://www.russellnashville.com/ to book your experience today.EXTRA FOR UNVERIFIED FRIENDS: Moo Printing: 25% off your first order of custom notebooks, greeting cards, stationary, and more! Click HEREEXTRA FOR UNVERIFIED FRIENDS: Sticker Mule: $10 credit for custom stickers, magnets, buttons, and more! Click HERE
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How To Avoid Overwhelm and Stay Motivated and Confident on Social Media
Sep 20, 202100:45:41Tap to summarizeToday’s episode is the final in a 3 part series with Makeup By Shannon Marie! She is a TV and film makeup artist in Los Angeles with a strong YouTube and TikTok presence in the makeup education space. In this series we chat about her experience getting started as a digital creator while balancing on set work, the dark side of going viral, and leveling up her social media game.On today’s episode we’re focusing on leveling up -- how to repurpose existing content and create intentional strategies, the importance of owning your communication channels, dealing with imposter syndrome, and one of my favorite and underrated platforms: Pinterest.If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & leave a review too! TIMECODE NOTES:02:40 Setting new goals05:10 Imposter syndrome13:10 Benefits of Pinterest17:05 Benefits of e-mail 24:22 Setting boundaries26:55 Optimizing YouTube content for Pinterest33:48 Getting out of a social media slump38:38 Simplifying production & batching content LINKS FROM EPISODE:Tailwind (app recommended for Pinterest content creation, publishing, and analytics): https://www.tailwindapp.com/ MORE WITH SHANNON MARIE:YouTube: https://www.youtube.com/MakeupByShannonMarieTikTok: https://www.tiktok.com/@makeupbyshannonmarieInstagram: https://www.instagram.com/MakeupByShannonMarie/IMDb: https://www.imdb.com/name/nm6602602/Portfolio: https://www.makeupbyshannonmarie.com/ LINKS FROM POD:Unverified on Instagram: https://www.instagram.com/unverifiedpod/Be an Unverified guest or submit a question: https://www.unverifiedpod.com/beontheshowShow notes and extras: https://www.unverifiedpod.com/ THIS EPISODE IS SUPPORTED BY: Doodle Different, a little book of places to start! With unique drawing prompts and hashtags on each page, Doodle Different is the place where offline creativity meets online community. It’s a celebration of imagination! Get your book or digital download at https://www.doodledifferent.com/ and use the code UNVERIFIED for 15% off your first order! Happy doodling!THIS EPISODE IS SUPPORTED BY: The Russell Hotel, a historic church transformed into a one of a kind boutique hotel in Nashville, TN. Visit https://www.russellnashville.com/ to book your experience today. EXTRA FOR UNVERIFIED FRIENDS: Moo Printing: 25% off your first order of custom notebooks, greeting cards, stationary, and more! Click HEREEXTRA FOR UNVERIFIED FRIENDS: Sticker Mule: $10 credit for custom stickers, magnets, buttons, and more! Click HERE
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The Dark Side Of Going Viral with Shannon Marie, TV/Film Makeup Artist
Sep 13, 202100:43:58Tap to summarizeToday’s episode is the second of a 3 part series with Makeup By Shannon Marie! She is a TV and film makeup artist in Los Angeles with a strong YouTube and TikTok presence in the makeup education space.In this series we chat about her experience getting started as a digital creator while balancing on set work, the dark side of going viral, and leveling up her social media game.On today’s episode we’re focusing on her experiences going viral -- the good, the bad, and the ugly.If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & leave a review too! SHANNON MARIE’S VIDEOS MENTIONED:Controversial cleanser video: https://www.youtube.com/watch?v=cTr9yjEb5KUConcealer Color Theory with Flesh Tone Color Wheel: https://www.tiktok.com/@makeupbyshannonmarie/video/6870650335531158790?Day In The Life Of A TV/Film Makeup Artist during Covid: https://www.tiktok.com/@makeupbyshannonmarie/video/6874685187150695685?ALSO MENTIONED:Terri Tomlinson’s Flesh Tone Color Wheel: https://thefleshtonecolorwheel.com/Terri Tomlinson on TikTok: https://www.tiktok.com/@territomlinsonmakeup?lang=enArmchair Expert with Tristan Harris: https://armchairexpertpod.com/pods/tristan-harrisThe Social Dilemma: https://www.thesocialdilemma.com/The clip taken out of context in The Social Dilemma: https://www.dailydot.com/unclick/the-social-dilemma-tiktok-covid-conspiracy-theory/The Artist’s Way: https://juliacameronlive.com/books-by-julia/the-artists-way-a-spiritual-path-to-higher-creativity-audiobook/MORE WITH SHANNON MARIE:YouTube: https://www.youtube.com/MakeupByShannonMarieTikTok: https://www.tiktok.com/@makeupbyshannonmarieInstagram: https://www.instagram.com/MakeupByShannonMarie/IMDb: https://www.imdb.com/name/nm6602602/Portfolio: https://www.makeupbyshannonmarie.com/LINKS FROM POD:Unverified on Instagram: https://www.instagram.com/unverifiedpod/Be an Unverified guest or submit a question: https://www.unverifiedpod.com/beontheshowShow notes and extras: https://www.unverifiedpod.com/THIS EPISODE IS SUPPORTED BY: Doodle Different, a little book of places to start! With unique drawing prompts and hashtags on each page, Doodle Different is the place where offline creativity meets online community. It’s a celebration of imagination! Get your book or digital download at https://www.doodledifferent.com/ and use the code UNVERIFIED for 15% off your first order! Happy doodling!THIS EPISODE IS SUPPORTED BY: The Russell Hotel, a historic church transformed into a one of a kind boutique hotel in Nashville, TN. Visit https://www.russellnashville.com/ to book your experience today.EXTRAS FOR UNVERIFIED FRIENDS:Moo Printing: 25% off your first order of custom notebooks, greeting cards, stationary, and more! Click HERESticker Mule: $10 credit for custom stickers, magnets, buttons, and more! Click HERE
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