Today’s episode is the final in a 3 part series with Makeup By Shannon Marie! She is a TV and film makeup artist in Los Angeles with a strong YouTube and TikTok presence in the makeup education space.

In this series we chat about her experience getting started as a digital creator while balancing on set work, the dark side of going viral, and leveling up her social media game.

On today’s episode we’re focusing on leveling up -- how to repurpose existing content and create intentional strategies, the importance of owning your communication channels, dealing with imposter syndrome, and one of my favorite and underrated platforms: Pinterest.

If you’d like to support the show (yay!) please help us get the word out by sharing this episode with a friend who might enjoy it. And don't forget to subscribe, rate & leave a review too!

TIMECODE NOTES:

02:40 Setting new goals

05:10 Imposter syndrome

13:10 Benefits of Pinterest

17:05 Benefits of e-mail

24:22 Setting boundaries

26:55 Optimizing YouTube content for Pinterest

33:48 Getting out of a social media slump

38:38 Simplifying production & batching content

LINKS FROM EPISODE:

Tailwind (app recommended for Pinterest content creation, publishing, and analytics): https://www.tailwindapp.com/

MORE WITH SHANNON MARIE:

YouTube: https://www.youtube.com/MakeupByShannonMarie

TikTok: https://www.tiktok.com/@makeupbyshannonmarie

Instagram: https://www.instagram.com/MakeupByShannonMarie/

IMDb: https://www.imdb.com/name/nm6602602/

Portfolio: https://www.makeupbyshannonmarie.com/

LINKS FROM POD:

Unverified on Instagram: https://www.instagram.com/unverifiedpod/

Be an Unverified guest or submit a question: https://www.unverifiedpod.com/beontheshow

Show notes and extras: https://www.unverifiedpod.com/

THIS EPISODE IS SUPPORTED BY: Doodle Different, a little book of places to start! With unique drawing prompts and hashtags on each page, Doodle Different is the place where offline creativity meets online community. It’s a celebration of imagination! Get your book or digital download at https://www.doodledifferent.com/ and use the code UNVERIFIED for 15% off your first order! Happy doodling!

THIS EPISODE IS SUPPORTED BY: The Russell Hotel, a historic church transformed into a one of a kind boutique hotel in Nashville, TN. Visit https://www.russellnashville.com/ to book your experience today.

EXTRA FOR UNVERIFIED FRIENDS: Moo Printing: 25% off your first order of custom notebooks, greeting cards, stationary, and more! Click HERE

EXTRA FOR UNVERIFIED FRIENDS: Sticker Mule: $10 credit for custom stickers, magnets, buttons, and more! Click HERE