Individual condos can be notoriously difficult to position against others, whether in the same or a different building. In season 2, episode 2 of Condo Artist: The Other Side of Real Estate, hosts Uri Vaknin, Shahn Douglas and Mark Bunton help listeners overcome "white box" thinking and show how to differentiate a condo product to attract a specific buyer.

They describe their success with designing limited edition "collections" of condos within a building, and their process for building out these homes, naming them, modeling them, and developing a unique sales and marketing strategy for them. You'll learn about:

The Premier Collection at The Ogden (Sold Out)
The Penterrace Collection at Juhl (selling quickly)
The Studio Collection at Juhl (launching in February)

Whether you are developing a new condominium community or taking over sales and marketing from another group, Uri, Shahn and Mark encourage developers and sales and marketing teams to be creative at every step of the process, thinking carefully about your target buyers and how to appeal to their sensibilities.

This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to over $1M. Learn more at JuhlLV.com.

This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.

Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.

Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com

Differentiating Your Condo Product

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