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This episode began somewhere else entirely. A few weeks ago, Heather appeared as a guest on The Art of Hospitality Podcast, hosted by Adam Norko and Conrad O'Connell, expecting to talk about AI. They ended up talking about values. That conversation planted a question Heather has been sitting with ever since: if you train an AI on your processes without first being clear on what your business actually stands for, are you just automating the wrong thing, faster?

Adam returns to the show for a third time to help answer that question. He is the founder of VR Growth, a consultancy working with vacation rental and PropTech companies, and someone who has seen this industry from multiple angles - as a marketing director for a large management company, a vendor-side executive at Point Central and Breezeway, a Chief Growth Officer, and now an independent consultant. He is also, by his own admission, a small Airbnb host on the Outer Banks, running five properties with his wife.

The conversation moves through the gap between values written on a wall and values that actually show up in daily decisions, the leadership behaviours that make the difference, how AI can help operators discover and articulate what they genuinely believe in, and Adam's emerging thinking about self-selected communities of like-minded operators as the industry's next meaningful structural development. The through-line is clear: values have to come before systems, and community has to come before scale.

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📣 The AI Ambassador Program

This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

Are you listening to this podcast on the move? Get to the show notes here:

https://www.vacationrentalformula.com/podcast/VRS660

VRS660 - Values First: Why What You Stand For Shapes Everything AI Does Next