Podcast
Veterinary Business Podcast
Hosted by Veterinary Business Podcast · EN
Welcome to the Veterinary Business Podcast, a leading platform for veterinary business education and professional development dedicated to empowering veterinarians with the knowledge and skills to excel in their careers.
Join us as we dive into engaging conversations, insightful interviews, and expert advice from leaders in the field of veterinary medicine.
11episodes
Episodes
Newest firstAll episodes
Leading Change in Veterinary Practice: Building Stronger Teams, Better Communication, and Lasting Behaviour Change
3d ago00:39:06Summary readyChange in a veterinary practice rarely fails because the idea itself is wrong. More often, it fails because team members feel that change is being done to them rather than developed with them. In this episode of the Veterinary Business Podcast, Dr. Nicola Bromley shares practical leadership lessons from more than two decades in veterinary medicine, including her experience leading a team of approximately 170 people as Hospital Director at Fitzpatrick Referrals. Drawing on both her leadership experience and her studies in psychology and behaviour change, Dr. Bromley explores why veterinary teams resist change, how leaders can build greater trust, and what it takes to create improvements that genuinely last. The conversation examines the importance of listening before acting, understanding situations from the team's perspective, and identifying the real barriers behind resistance. These barriers may involve capability, opportunity, motivation, workload, workplace culture, or a lack of connection between the proposed change and the team's values. Dr. Bromley also discusses compassionate leadership, psychological safety, change fatigue, burnout, and the importance of creating space for team members to speak openly. She explains why leaders should avoid introducing too many initiatives simultaneously and why sometimes the most responsible decision is to pause, allow an existing change to settle, and revisit the next idea later. Her practical starting point for veterinary leaders is simple but powerful: "Curiosity, not criticism." Rather than immediately judging resistance or poor performance, leaders should pause, ask questions, and seek to understand what is making the desired behaviour difficult. Whether you are a veterinary practice owner, hospital leader, practice manager, or team lead, this episode offers a thoughtful and highly practical approach to leading people through change while protecting trust, performance, and wellbeing.
Summary
From Search to Smart Assistants: How AI Is Rewriting the Veterinary Client Journey
1w ago00:25:45Summary readyThe way pet owners discover and choose veterinary practices is changing quickly. Instead of browsing multiple websites and comparing clinics one by one, many consumers are now asking Google's AI features, ChatGPT, Perplexity, and other smart assistants to recommend the right veterinary practice for their needs. This creates an important question for veterinary practice owners: Will AI recommend your practice—or overlook it in favor of a competitor? In this episode of the Veterinary Business Podcast, host Don Adeesha is joined by Naren Arulrajah, CEO of Ekwa Marketing and Founder of the Veterinary Business Institute. Naren explains how AI is reshaping the veterinary client journey and what practices need to strengthen to remain visible, credible, and competitive in an AI-driven search environment. The conversation explores the shift from traditional search results and website clicks to direct answers, recommendation engines, and zero-click experiences. Naren also discusses the factors that may influence whether a veterinary practice appears in AI-generated recommendations. In this episode, you'll discover: How AI is changing the way pet owners search for veterinary care Why clients increasingly expect immediate and precise answers How zero-click searches are affecting veterinary marketing What may determine whether AI recommends or overlooks a practice Why consistent business information across online platforms matters The importance of accurate name, address, and phone-number information How detailed client reviews can strengthen visibility and trust Why veterinary websites need useful, original, expert-led content How professional credentials can reinforce online authority Why practices should focus on client intent rather than isolated keywords The importance of mobile performance, website speed, and easy appointment access Where AI can improve internal efficiency Why human oversight remains essential when using AI The first practical step practice owners can take to prepare for the future Naren also explains why veterinary practices must use AI thoughtfully. Technology can assist with reminders, content drafts, internal organization, and repetitive tasks—but meaningful client communication should still feel personal, accurate, and human. For practice owners wondering where to begin, this episode provides a practical framework for evaluating online visibility, website performance, content, reviews, and the overall digital client experience. Complimentary Veterinary Marketing Strategy Meeting Learn how your practice currently performs online, how your competitors compare, and where your strongest growth opportunities may be. The Ekwa Marketing team will evaluate areas including: Search and AI visibility Website performance Local business information Online reviews Content strategy Competitive positioning Client-conversion opportunities [Book your complimentary Marketing Strategy Meeting]
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Building a Veterinary Practice Buyers Want: Growth, Structure, and Valuation Readiness
2w ago00:43:59Summary readyMany veterinary practice owners spend years building a successful clinic, only to realize later that the business may still depend too heavily on them. In this episode, Don Adeesha speaks with Muriel Touati, Founder and CEO of Exit 3D Studio, about what buyers really look for when evaluating a veterinary practice and how owners can build a business that is easier to scale, transfer, and eventually sell. Muriel shares a buyer-side perspective on valuation readiness, including why revenue and profitability alone are not enough. She explains how owner dependency, undocumented systems, weak digital presence, revenue concentration, and unclear recurring revenue can reduce buyer confidence and lower valuation. Listeners will learn how to start building a more transferable veterinary practice by documenting key processes, delegating decision-making, strengthening marketing systems, tracking client and revenue data, and identifying what breaks when the owner steps away.
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Why Your Veterinary Practice Feels Busy but Isn't Growing: The Hidden Marketing Bottlenecks in 2026
3w ago00:31:43Summary readyIn this episode of the Veterinary Business Podcast, host Don Adeesha welcomes Naren Arulrajah, CEO of Ekwa Marketing and Founder of the Veterinary Business Institute, for a practical conversation on why many veterinary practices feel extremely busy but still struggle to achieve consistent growth. Together, Don and Naren explore the hidden marketing bottlenecks that can quietly limit a veterinary hospital's progress in 2026. From Google visibility and website performance to online reviews, client conversion, and long-term retention, this episode helps practice owners step back from the day-to-day rush and look at their practice through the full client journey. For veterinary practice owners, hospital leaders, and managers, the key message is clear: being busy is not the same as growing. Naren explains how to identify where momentum is being lost and why a clear diagnosis is often the first step toward stronger visibility, better-fit clients, and more sustainable growth. This episode is sponsored by Ekwa Marketing, a digital marketing partner helping independent veterinary practices improve their online presence, attract the right clients, and grow with greater clarity and consistency. Book you free Marketing Strategy Meeting now: www.veterinarybusinessinstitute.com/msm
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Building a High-Value Veterinary Practice: Communication, Diagnostics, Profitability, and Preparing for the Future
Jun 2500:44:11Tap to summarizeIn this episode, host Don Adeesha sits down with Dr. Tina Neel to discuss how veterinary practice owners can move beyond simply being busy and start building a more profitable, valuable, and sustainable practice. Dr. Neel shares why communication, client trust, team culture, and a stronger business mindset all play a major role in creating long-term practice value. And that same idea applies to your marketing. Being visible online is important, but visibility alone does not always mean growth. Your marketing should help attract the right clients, support stronger relationships, and contribute to the long-term value of your practice. That is why Ekwa Marketing is offering a complimentary Marketing Strategy Meeting. In this meeting, a veterinary marketing strategist will take a closer look at your current online presence, identify where your marketing may be falling short, and show you opportunities to build a stronger, more profitable practice. Book your complimentary Marketing Strategy Meeting at https://www.veterinarybusinessinstitute.com/msm
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Business Isn't a Bad Word: Helping Veterinary Teams See Their Impact
Jun 1800:36:57Tap to summarizeTalk about money in a veterinary practice, and the room can go quiet. Pricing, revenue, productivity, payroll, compliance, and efficiency can feel uncomfortable for people who entered veterinary medicine to help animals and support pet parents. In this episode of The Veterinary Business Podcast, host Don Adeesha sits down with Senani Ratnayake, registered veterinary technician, leadership strategist, and founder of Motivatum Consulting, to explore how veterinary teams can talk about the business side of practice without losing their heart for patient care. Senani shares why many veterinary professionals separate "business" from "care," how practice leaders can reframe financial conversations, and why a healthy business is what makes sustainable, high-quality medicine possible. The conversation also explores team accountability, efficiency, appropriate utilization, pricing confidence, and how leaders can help their teams understand the real impact of everyday choices on the practice. This episode is sponsored by Ekwa Marketing, helping veterinary practice owners grow with more clarity, strategy, and intention. If you are ready to stop guessing with your marketing and see what is actually bringing in new clients, where the leaks are in your client journey, and what a focused six-month growth plan could look like for your clinic, book your complimentary Marketing Strategy Meeting at: www.veterinarybusinessinstitute.com/msm Ekwa only takes a limited number each month, so grab a spot while it is available.
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From Scribe to Self-Reading Practice: How AI Helps Independent Veterinary Practices Move Faster
Jun 1100:50:59Tap to summarizeIn this episode of the Veterinary Business Podcast, co-host Dr. Amanda Landis-Hanna welcomes Robert Sanchez, founder and CEO of Digital Empathy, for a forward-looking conversation on what comes after the AI scribe. Together, they explore how independent veterinary practices can use AI not only to reduce documentation burden, but also to better understand client conversations, patient needs, business blind spots, and the signals that matter most. Robert shares how AI can help practices move beyond simple efficiency and toward smarter decision-making, stronger client relationships, and more personalized care at scale. The discussion highlights why context, judgment, and human connection remain essential as veterinary teams begin using AI to surface the right information at the right time. This episode is sponsored by Ekwa Marketing, platinum sponsor of the Veterinary Business Institute. Through this partnership, veterinary practices can book a complimentary Marketing Strategy Meeting, a $900 valued session designed to help practice owners step back and evaluate how their hospital is showing up online, where they may be missing growth opportunities, and what practical steps can improve visibility, competitiveness, and long-term growth. To book your complimentary Marketing Strategy Meeting, visit www.veterinarybusinessinstitute.com/msm.
Transcribe →The Future of Veterinary Marketing: How Independent Practices Can Build a Predictable New-Client Engine and Compete Against Corporate Groups
Jun 400:34:08Tap to summarizeIn this episode of The Veterinary Business Podcast, host Angie speaks with Cebron Walker, CEO of Walker Creative, about how independent veterinary practices can attract more new clients in a changing, AI-driven marketplace. They discuss how clinics can compete with corporate groups by becoming more human, improving their online visibility, using real photos and videos, strengthening Google and social presence, and building a marketing foundation that turns attention into appointments. This conversation offers practical guidance for veterinary owners and practice managers who want to grow sustainably, build trust with pet owners, and create a more predictable new-client engine. Book your complimentary Marketing Strategy Meeting here: https://veterinarybusinessinstitute.com/msm
Transcribe →The Investment You Haven't Considered: How Veterinarians Are Shaping the Future of Animal Health
May 2800:41:47Tap to summarizeIn this episode of the Veterinary Business Podcast, Dr. Natalie Marks, CEO of VANE, shares how veterinarians can play a bigger role in shaping the future of animal health through angel investing, advisory work, and innovation. She explains why veterinary professionals bring valuable clinical insight to startups, how VANE helps connect founders with "smart capital," and why investing in the profession can mean more than funding companies—it can also mean using your experience, network, and expertise to help build better solutions for pets, clients, and veterinary teams. Book your complimentary Marketing Strategy Meeting here:https://veterinarybusinessinstitute.com/msm
Transcribe →You Don't Have to Disappear to Be Good at This Work: Reclaiming Yourself in Veterinary Medicine
May 2101:00:37Tap to summarizeIn this episode of the Veterinary Business Podcast, host Adeesha speaks with Joelle Flynn about burnout, perfectionism, people-pleasing, and nervous system regulation in veterinary medicine. Joelle shares how veterinary professionals can begin reconnecting with themselves, rebuild emotional safety, and move out of survival mode without losing their passion for the work. This episode is sponsored by Ekwa Marketing. Book your complimentary Marketing Strategy Meeting here: https://veterinarybusinessinstitute.com/msm
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