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Adam and Joanna discuss the recently opened 550 Madison and how restaurateurs like Simon Kim are making such a bold and obvious play for the ultra-wealthy, or at least those who want to pretend to be so for the night. While this kind of restaurant has always existed, in the past they've been a bit more quiet and restrained, not heavily promoted and covered. Is New York becoming Las Vegas East? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Joanna is drinking: Fines Herbes Gibson from A Pop-Up Called Pancakes

Adam is drinking: 1971 Ridge Vineyards Monte Bello

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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Why Are Restaurateurs Courting the Ultra-Wealthy?