A technical issue that quietly destroys enterprise performance

Summary

Voices of Search: “A technical issue that quietly destroys enterprise performance”

Date: April 3, 2026
Host: Tyson
Guest: Kaspar Siminsky, Senior Director at Search Brothers & former Google Search Team member

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Episode Overview

This episode zeroes in on a critical yet often overlooked technical SEO issue that can quietly undermine enterprise website performance. Host Tyson interviews Kaspar Siminsky, who shares his insights on technical pitfalls holding back large-scale sites, with a focus on canonical tags, internal linking, and site speed. The conversation underscores actionable steps and highlights classic mistakes—even those seasoned teams make—drawing on Kaspar’s deep industry experience.

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Key Discussion Points and Insights

1. The “Usual Suspects” in Enterprise SEO Issues

• Canonical Tags Mismanagement
  • Kaspar Siminsky:

    "That's of course mixing canonicals with no index—that would wreak havoc on the website's performance." — [00:42]

  • When canonical URLs are combined with “noindex” directives, it confuses crawlers. The site may unintentionally deindex important pages or waste crawl budget.

2. Internal Linking Issues

• Kaspar emphasizes the dangers of inadequate internal linking structures, especially in large enterprise settings:
  • Orphaned Pages

    • "Internal linking that leaves large sections of the website that are prioritized actually orphaned internally. That's of course very, very sub ideal." — [02:22]

  • When important sections of the site aren’t linked internally, search engines may not discover or prioritize those pages, hurting rankings and visibility.

3. Website Speed

• Kaspar rounds out his list with the impact of slow websites:

  • "And last but not least, really slow websites." — [02:22]

  • Site performance is still a foundational ranking factor and impacts both SEO results and user experience.

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Notable Quotes & Memorable Moments

• On common technical SEO mistakes:

  "There is the usual suspects if I may say so. That's of course mixing canonicals with no index that would wreak havoc on the website's performance." – Kaspar Siminsky [00:42]

• On overlooked site architecture flaws:

  "Internal linking that leaves large sections of the website that are prioritized actually orphaned internally. That's of course very, very sub ideal." – Kaspar Siminsky [02:22]

• On speed as a perennial issue:

  "And last but not least, really slow websites." – Kaspar Siminsky [02:22]

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Timestamps for Key Segments

• 00:22 — Introduction of Kaspar Siminsky & episode focus
• 00:42 — Canonicals and noindex issues
• 02:22 — Internal linking & orphaned sections
• 02:22 — Slow website performance

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Tone & Language

Throughout the episode, both Tyson and Kaspar keep the language concise, practical, and free of jargon. Kaspar’s tone is matter-of-fact, reflecting years of hands-on enterprise SEO work, while Tyson’s approach is welcoming and focused on extracting actionable insights for listeners.

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Takeaways for Listeners

• Even large, sophisticated teams can fall prey to basic SEO missteps.
• Careful management of technical elements like canonicals and internal links is vital.
• Infrastructure fundamentals—like site speed—remain as critical as ever for enterprise success.

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For further details or to connect with Kaspar Siminsky, check out his LinkedIn profile or visit searchbrothers.com.

Transcript

[Tyson]

The Voices of Search Podcast is a proud member of the I Hear Everything Podcast network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com My name is Tyson

and joining me today is Kaspar Siminsky, Senior Director at Search Brothers and former member of Google Search Team. Today Kaspar and I are going to be talking about the latest changes in the industry and how you can take that into practice, especially in the enterprise arena. What's one technical issue that's quietly destroys enterprise performance?

[Kaspar Siminsky]

I'm not sure whether there is the one thing, but there is the usual suspects if I may say so. That's of course mixing canonicals with no index that would wreak havoc on the website's performance.

[Sponsor/Pre Visible]

Time for a one minute break to hear from our sponsor, Pre Visible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You could pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you could work with a cookie cutter agency to quickly launch a strategyless project with low success rate. None of those sound very good now do they? Well, that's where Pre Visible's integrated consulting model comes in. Pre Visible draws From a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Pre Visible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian Square, all who rely on the SEO consultants at Pre Visible. For more information go to Previsible IO. That's Pre Visible P R E V I S I B L E I.

[Kaspar Siminsky]

Internal linking that leaves large sections of the website that are prioritized actually orphaned internally. That's of course very, very sub ideal. At the same time and last but not least, really slow websites.

[Tyson]

That's going to wrap up this episode of the Voice of Search podcast. Thanks again to Caspar Ziminski, Senior Director at Search Brothers for joining us. If you'd like to get in contact with Casper, you can find a link to his LinkedIn profile in the show Notes. We'll or be sure to go over and check out his company's [e-mail] if you haven't subscribed yet and you'd like a daily stream of SEO and content marketing knowledge in your podcast feed, hit that subscribe button in your podcast app or on YouTube and we'll be back in your feed in the following day with that. That's all for today. Thanks for stopping by and we'll see you on the next episode.

[Sam]

Sam.