Podcast Summary: Voices of Search

Episode: Best New Media for More Visibility in AI Platforms
Date: February 14, 2026
Host: Jordan Cooney
Guest: Tim Sanders, Chief Innovation Officer at G2

Episode Overview

This episode explores the rapidly evolving landscape of how buyers discover products, focusing on how AI platforms and new forms of media are superseding traditional SEO methods. Tim Sanders from G2 provides actionable insights, based on G2's massive dataset on B2B buyer behavior, on how companies can adapt their content strategies to thrive in the era of AI-driven discovery.

Key Discussion Points & Insights

1. The Shift from Traditional SEO to AI Discovery

[00:44]

• Tim Sanders outlines a significant change in enterprise research habits, indicating that the shift is “not gradually, but rapidly.”
• Takeaway: Legacy SEO techniques are no longer sufficient to guarantee discoverability in the current market landscape.

2. The Importance of Video Content Enhanced by Transcripts

[01:25]

• When asked about the best new media form for AI visibility, Tim Sanders recommends:

  "It would be video with transcripts for videos."
  (Tim Sanders, 01:25)

  Rationale:

  • Transcripts capture natural, human language that AI models favor.
  • Video transcripts are perceived as authentic and align with the base language used in model training, increasing relevance for AI-driven search and recommendation engines.

  Notable Explanation:

  "Their answer shaped their natural language. They're human, they are perceived as real, and they match the language training for most models that goes back to the beginning of a model. So it's deep set, awesome. It helps you get out of your own way as a corporate marketer."
  (Tim Sanders, 03:01)

• Tim advises against over-editing transcripts to match strict corporate branding:

  "Like, who corrects a transcript layer to make it feel more consistent with our corporate brand bible? No one. That's why the models love it."
  (Tim Sanders, 03:20)

3. Actionable Strategy for Marketers

• Marketers are encouraged to embrace more genuine language in their video transcripts rather than filtering everything through corporate jargon.
• Leveraging authentic video (with high-quality, unedited transcripts) increases your chance of visibility across AI-powered discovery platforms.

Memorable Quotes & Moments

• On Why Video Transcripts Matter:

  "They're human, they are perceived as real, and they match the language training for most models..."
  (Tim Sanders, 03:01)

• On Not Over-Editing Transcripts:

  "Who corrects a transcript layer to make it feel more consistent with our corporate brand bible? No one. That's why the models love it."
  (Tim Sanders, 03:20)

Timestamps for Key Segments

• [00:44] — Introduction of Tim Sanders and the episode’s main topic
• [01:25] — Tim's recommendation: video with transcripts as the most powerful new media for AI platforms
• [03:01] — Deep dive into the linguistic advantages of video transcripts for AI
• [03:20] — Discussion on why AI models prefer unedited, natural transcripts over brand-homogenized language

Tone & Style

The conversation is direct and insightful, with Tim Sanders providing frank, data-informed recommendations for marketers looking to stay ahead in a rapidly changing digital environment. The emphasis is on practicality and adaptability in response to technological change.

Conclusion

This episode drives home a clear, actionable message:
If you want to maximize your visibility on AI-powered search and content platforms, create authentic video content and always include natural, unfiltered transcripts.

This adaptation not only meets the needs of evolving AI models but also differentiates your approach from those clinging to outdated SEO formulas.

For more from Tim Sanders, see the episode show notes or visit Voices of Search.