Best new media for more visibility in AI platforms

Summary

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Podcast Summary: Voices of Search

Episode: Best New Media for More Visibility in AI Platforms
Date: February 14, 2026
Host: Jordan Cooney
Guest: Tim Sanders, Chief Innovation Officer at G2

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Episode Overview

This episode explores the rapidly evolving landscape of how buyers discover products, focusing on how AI platforms and new forms of media are superseding traditional SEO methods. Tim Sanders from G2 provides actionable insights, based on G2's massive dataset on B2B buyer behavior, on how companies can adapt their content strategies to thrive in the era of AI-driven discovery.

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Key Discussion Points & Insights

1. The Shift from Traditional SEO to AI Discovery

[00:44]

• Tim Sanders outlines a significant change in enterprise research habits, indicating that the shift is “not gradually, but rapidly.”
• Takeaway: Legacy SEO techniques are no longer sufficient to guarantee discoverability in the current market landscape.

2. The Importance of Video Content Enhanced by Transcripts

[01:25]

• When asked about the best new media form for AI visibility, Tim Sanders recommends:

  "It would be video with transcripts for videos."
  (Tim Sanders, 01:25)

  Rationale:

  • Transcripts capture natural, human language that AI models favor.
  • Video transcripts are perceived as authentic and align with the base language used in model training, increasing relevance for AI-driven search and recommendation engines.

  Notable Explanation:

  "Their answer shaped their natural language. They're human, they are perceived as real, and they match the language training for most models that goes back to the beginning of a model. So it's deep set, awesome. It helps you get out of your own way as a corporate marketer."
  (Tim Sanders, 03:01)

• Tim advises against over-editing transcripts to match strict corporate branding:

  "Like, who corrects a transcript layer to make it feel more consistent with our corporate brand bible? No one. That's why the models love it."
  (Tim Sanders, 03:20)

3. Actionable Strategy for Marketers

• Marketers are encouraged to embrace more genuine language in their video transcripts rather than filtering everything through corporate jargon.
• Leveraging authentic video (with high-quality, unedited transcripts) increases your chance of visibility across AI-powered discovery platforms.

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Memorable Quotes & Moments

• On Why Video Transcripts Matter:

  "They're human, they are perceived as real, and they match the language training for most models..."
  (Tim Sanders, 03:01)

• On Not Over-Editing Transcripts:

  "Who corrects a transcript layer to make it feel more consistent with our corporate brand bible? No one. That's why the models love it."
  (Tim Sanders, 03:20)

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Timestamps for Key Segments

• [00:44] — Introduction of Tim Sanders and the episode’s main topic
• [01:25] — Tim's recommendation: video with transcripts as the most powerful new media for AI platforms
• [03:01] — Deep dive into the linguistic advantages of video transcripts for AI
• [03:20] — Discussion on why AI models prefer unedited, natural transcripts over brand-homogenized language

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Tone & Style

The conversation is direct and insightful, with Tim Sanders providing frank, data-informed recommendations for marketers looking to stay ahead in a rapidly changing digital environment. The emphasis is on practicality and adaptability in response to technological change.

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Conclusion

This episode drives home a clear, actionable message:
If you want to maximize your visibility on AI-powered search and content platforms, create authentic video content and always include natural, unfiltered transcripts.

This adaptation not only meets the needs of evolving AI models but also differentiates your approach from those clinging to outdated SEO formulas.

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For more from Tim Sanders, see the episode show notes or visit Voices of Search.

Transcript

[A]

The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.

[B]

I'm Jordan Cooney and joining me today is Tim Sanders, Chief innovation officer at G2, home to one of the largest data sets on real B2B buyer behavior. G2 serves over 100 million software buyers annually and sees firsthand how enterprise research habits are shifting not gradually, but rapidly. Today, Tim will unpack what G2 data reveals about how buyers are using AI search, why traditional SEO no longer guarantees discovery, and what companies need to do to win in this new era of geo all right, last one here. If you could add one new media form to be more visible in AI platforms, what would it be?

[C]

It would be video with transcripts for videos.

[D]

Time for a one minute break to hear from our sponsor, Pre Visible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rates. None of those sound very good now do they? Well, that's where Pre Visible's integrated consulting model comes in. Pre Visible draws From a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Pre Visible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian Square, all who rely on the SEO consultants at Pre Visible. For more information go to Previsible IO. That's Pre Visible P R E V I S I B L E I O.

[B]

Okay. And tell me why. What makes transcripts for video so valuable?

[C]

Their answer shaped their natural language. They're human, they are perceived as real, and they match the language training for most models that goes back to the beginning of a model. So it's deep set, awesome. It helps you get out of your own way as a corporate marketer.

[B]

Yeah, absolutely right.

[C]

Like, who corrects a transcript layer to make it feel more consistent with our corporate brand bible? No one. That's why the models love it.

[B]

Yeah, that's great. Okay. And that wraps up this episode of the Voices of Search podcast. Huge thank you to Tim Sanders, Chief innovation officer at G2, for joining us. If you'd like to contact Tim, you can find a link to his LinkedIn profile in our show notes, or you can find it on voicesofsearch.com you can also visit his personal website, Tim Sanders.com. if you haven't subscribed yet or would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed next week. Okay, that's all for today, but until next time, remember, the answers are always in the description data.