Transcript
Narrator (0:00)
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Jordan Cooney (0:42)
I'm Jordan Cooney and joining me today is Katie Morrow, Director of managed services at ProductsUp. If you could only segment a catalog one way for AI platforms, what would you choose first and why?
Katie Morrow (0:57)
What's my KPI? If my KPI is revenue, it will be top revenue driving SKUs. If my KPI is bring new customers to the website, I would expose only net new products Time for a one
Sponsor (1:13)
minute break to hear from our sponsor, Pre Visible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good now do they? Well, that's where Pre Visible's integrated consulting model comes in. Pre Visible draws From a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Pre Visible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian Square, all who rely on the SEO consultants at Pre Visible. For more information go to Pre Visible IO That's Pre Visible P R E V I S I B L E I o
Katie Morrow (2:40)
if my KPI was traffic, I would only expose my high click SKUs. If my KPI was to sell more shoes, I would only expose shoes. So what's my KPI? Segment my catalog as granular as possible and grow.
