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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast network, ready to expedite your company's organic growth efforts. Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney. All right, next lightning question. Trend or trash? Enterprise brands will shift budget from traditional content generation to answer engine optimization investments. I think enterprise brands are going to shift budget from traditional content generation to AI generated content. I think that's trend. Okay, you need to really do it well. AI generated content is not meant to just be this. No meat on the bones. Here's some written words. The written word is basically it's priceless in the wrong way. It's zero. The price to the written word is nothing. The value of your content now is literally only the things you bring with you to that prompt. The data, the opinions, the Expertise. All the SEOs in the world are like saying, eat yes, E a T. That's what matters in the space right now. It's like built Making a necklace, I always say this. You know, the necklace is like stringing all these beads together and tying it together. If you have all these beads in your hand, all these insights, all these opinions, all these facts, all this data that you've assembled, you've run studies, you've talked to experts, you've got all this work done. The point of the AI model in creating the content should just be the ifs, the ands, the ors, the thes, the they's, the thems. It shouldn't matter that the content's AI written. The AI should just be stringing the necklace together, all the beads you've already assembled, and then tying it up. I can't stand slop content. And that's not what Profound does either. So definitely not going to want to see. Like, there is no magic string. There's no magic token you can put in to get AI to like you more. It is still going to be exceptional content that's really, really high utility, optimized to provide answers to users at the context they're seeking it. Love it. Okay, that wraps up this episode of the Voice of Search podcast. A huge thank you to Josh Bliskell from Profound for joining us today. If you'd like to get in contact with Josh, you can find a link to his LinkedIn profile in our show notes or on the voicesofsearch.com if you'd like to visit his company website, you can visit try profound.com if you haven't subscribed yet and would like a daily stream of SEO and content marketing knowledge in your podcast feed, please hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed every week. That's all for today, but until next time, remember, the answers are always in the data. Sam.