Transcript
A (0:00)
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
B (0:43)
Our last lightning round question here Game Plan As a web developer, how do you maintain visual integrity in an answer driven world?
C (0:54)
I think being able to embody your brand guidelines in some sort of structure and having that consistently APPL applied everywhere on your site will help the humans and it will help the machines. We happen to have this concept of a style guide inside webflow that makes that easy to do, but I think it helps both audiences internalize your content feel brand consistency more easily. By the way, it also helps the demand gen team and all the associated teams who most often are like I just want to go run quickly and try the new thing to gain advantage. If it's not quite on brand, so be it. It helps stay on brand automatically because that's the playground they're playing in.
B (1:38)
That's right, absolutely. Before we close out this episode, Guy, I do want to ask in our prep session and even just in our conversation today, you shared some AEO resources that you and your team are publishing on webflow. Give our listeners a little bit more context as to why this is valuable, how they can use it, where they can find it. I really think that as you mentioned in just your last question about game planning, there's so much we're all learning. We're all trying to innovate in this space and we're all chasing after knowledge and information and you and your team have built some things that I think are really helpful in this conversation.
C (2:16)
We're investing Jordan, to your point because this AEO affects both parts of our jobs, building brand and driving demand. It's both threat and opportunity because there is so much to be done and learn and so should you want a framework with which to think about your maturity, to have discussions internally rather than as you said earlier, sort of the pundit here or there with the hot take LinkedIn posts, please go to webflow.com resourcesaeo and in addition if you want there put in your domain name a few minutes later you'll have in your email an assessment of what we see on your site, off your site to help you simply advance separately from that. Webflow can help you on all four of these categories content, a technical, sorority and measurement. And we'd be delighted to talk about that. But this research, it's purely because we think everyone collectively raising their understanding of and learning more rapidly together about aeo. That's in everybody's self interest together.