Transcript
Tyson Stockton (0:00)
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Host (0:43)
Final question is game plan. So the scenario is you're building an SEO program from scratch. How do you set up gen AI workflows while future proofing what comes next?
Eric Enge (0:55)
Okay, this was the lightning round, right?
Host (0:58)
I mean, yeah, lightning round.
Eric Enge (1:02)
Okay. So the first thing I would look at, which might not be directly SEO, but it influences it, is you gotta use things like Claude code or things like that as a fundamental part of how you develop stuff. Remembering that you still need human in the loop because the code is often flawed and sometimes in ways that could be hard to find too. So just be aware of that. But it should be able to give you a lot of efficiencies on that side of things. Second, think about the role that you can have in deciding what content to put on your site, the organization of it, how you go about creating content, and there's so many different ways it can help. You can also write schema for you htaccess code. You know, there's so many different parts to it. You just have to design your organization to have the right level of human in the loop. And if you have the wild eyed visionary, then you probably need about 10 times more human in the loop than what they're thinking. And if you have the skeptic, you probably need half to a quarter of the humans that they they're thinking to find that average somehow. But look, it should be pretty easy to do to set up the process so that you definitely have a bit too much human in the loop to start until you find out what feels comfortable and you've got the right balance and then tune it. The most important thing is get in the game if you're not right and if you've had trouble finding those boundaries, then you got to find the right help to help you figure out what those boundaries are and get going. Because if you think about the objectives, right, and you knew this was going to be a longer answer, I warned you. Go for 30% increase in efficiency of your operations. You know how many people would have died for 30% five years ago? Oh my goodness, it's transformative. So just take the win that's on the table and don't try to make too much of it and have some fun along the way.