Voices of Search Podcast: "How Will Consumer Behavior Evolve in the Next 12 Months?"

Release Date: July 3, 2025
Host: Tyson Stockton
Guest: Jason Lacks from SAP
Podcast Network: I Hear Everything

Introduction

In the latest episode of the Voices of Search, hosted by Tyson Stockton, the discussion centers around the anticipated evolution of consumer behavior over the next 12 to 18 months. This episode delves into the dynamic interplay between technological advancements and consumer habits, providing listeners with valuable insights into future trends in SEO and content marketing.

Shaping and Being Shaped by Tools

At the heart of the conversation is the profound statement:

“We shape our tools and thereafter our tools shape us” ([05:15]).

Crystal Ball, one of the panelists, emphasizes this cyclical relationship, highlighting how as consumers adopt new tools to enhance efficiency, these tools, in turn, influence and redefine user behavior. This bidirectional influence suggests that advancements in technology are not just responses to consumer needs but also catalysts that reshape those very needs.

Efficiency and Capabilities

The panel discusses the anticipated increase in consumer efficiency:

“People are going to learn and unlock a lot of capabilities to increase efficiency, and that's going to be really interesting to see” ([08:42]).

This prediction underscores the expectation that consumers will increasingly leverage advanced tools to optimize their online interactions, from search behaviors to content consumption. The focus is on how these enhanced capabilities will drive more strategic and informed decision-making processes among users.

The 10 Blue Links Reality

A significant portion of the discussion revolves around the evolving landscape of search engine results pages (SERPs):

“10 blue links, no zero-click reality” ([12:30]).

This phrase captures the shift away from traditional search results where users clicked through multiple links to find information. Instead, the trend is moving towards zero-click searches, where answers are provided directly on the SERP, reducing the need for users to navigate away from the search page. This evolution has profound implications for SEO strategies, necessitating a reevaluation of how content is optimized and presented to meet changing user behaviors.

Technology's Dual Influence

Further exploring the symbiotic relationship between technology and consumer behavior, the host remarks:

“It's very true. I think too often we view it as being just one directional, but it's like you can't again, separate them. So it does have kind of like a blend and, you know, both cause and effect going each direction” ([18:55]).

This insight reinforces the idea that technological advancements and consumer behavior are intrinsically linked, each continuously influencing and shaping the other. Recognizing this dual influence is crucial for marketers and content creators aiming to stay ahead in the ever-evolving digital landscape.

Guest Insights: Jason Lacks from SAP

Jason Lacks from SAP joins the conversation, bringing his expertise on how large enterprises are adapting to these shifts. While the transcript does not provide specific details of his contributions, his presence signifies the episode's commitment to delivering diverse perspectives on consumer behavior and technological impacts.

Conclusion

As the episode wraps up, Tyson Stockton emphasizes the importance of understanding the intertwined relationship between technology and consumer behavior. By anticipating these changes, marketers and SEO professionals can better prepare and adapt their strategies to align with future trends.

“Thanks again to Jason Lacks from SAP for joining us” ([25:10]).

Listeners are encouraged to connect with Jason via his LinkedIn profile, available in the show notes, and to subscribe for more daily insights into SEO and content marketing.

Key Takeaways

• Bidirectional Influence: Technology shapes consumer behavior, and evolving consumer needs drive technological advancements.

• Efficiency Through Tools: Consumers will increasingly adopt tools that enhance efficiency, leading to more strategic online behaviors.

• Zero-Click Searches: The trend towards zero-click searches is reshaping SEO strategies, requiring a focus on content that delivers immediate value on SERPs.

• Holistic Understanding: Recognizing the mutual influence between technology and consumer behavior is essential for future-proofing marketing strategies.

For more detailed discussions and actionable SEO strategies, subscribe to the Voices of Search podcast on your preferred platform or visit iheareverything.com.