Name one technology that has become useless for this AI era.

Summary

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Podcast Summary: Voices of Search – “Name one technology that has become useless for this AI era”

Episode Date: October 21, 2025
Host: Jordan Cooney
Guest: Lindsay Nelson, VP of SEO at Symphonic Digital

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Episode Overview

This episode explores how advancements in artificial intelligence are making some previously essential SEO and content marketing technologies obsolete. Through a dynamic “lightning round,” host Jordan Cooney and guest Lindsay Nelson discuss which tools and methodologies are quickly fading in relevance, and what emerging AI-driven changes might bring to website strategies and user experience in the near future.

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Key Discussion Points & Insights

1. The Rise and Fall of ‘MDOT Sites’ and AMP Pages

[01:04 – 01:43]

• Question: “What one technology that you've seen in the past five years is now completely useless in this AI era?”
• Lindsay Nelson’s Perspective:
  • “All of the MDOT sites...the moment that we were deciding that every website had to have a mobile site or AMP pages where that was huge, we were all going to just have a different mobile experience. And now with mobile first and AI being kind of the same way, I don't even think most people know what those things are anymore.”
  • MDOT (“m-dot”) sites and AMP (Accelerated Mobile Pages) were once seen as critical, but now, with “mobile first” technology and AI, these are practically obsolete.
  • Many in the current generation of marketers or business owners may not even recognize these legacy solutions.

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2. The Slow Adoption Curve for Agentic Commerce Protocols

[01:44 – 03:03]

• Followup: Are new protocols like “agentic commerce” about to disrupt website strategies?
  • With recent major announcements from ChatGPT and other enterprises creating new commerce protocols, the question is whether websites will need to reinvent their approach.
• Lindsay’s Analysis:
  • “I think it's in its infancy. I think we need some time with those pieces. From what I've seen in terms of outputs from these LLMs and their buying environment, their ability to actually serve products and the ability to buy products is still really poor.”
  • Consumer habits are entrenched; most still "learn, explore," then ultimately "go to Google and the standard blue links and they click a site and they buy."
  • Breaking that established buying journey will take substantial time.

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3. Analogy: Shifting Consumer Trust and Behavior

[02:15 – 02:57]

• Lindsay shares a personal anecdote about online shopping behavior:
  • “Maybe five years ago I didn't buy anything on my phone, right? If you made a big purchase, I had to go to my computer... But then last Christmas, I don't know that I bought a single thing from my laptop or desktop computer. It was my phone when I was sitting on the couch. So we we can move, but I think it's going to take time for those kinds of things when there's money involved.”
  • This underscores how technological adoption—even for “obvious” improvements—can be gradual, especially when financial transactions are involved.

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Notable Quotes & Memorable Moments

• On obsolete technologies:

  • “Now with mobile first and AI being kind of the same way, I don't even think most people know what those things are anymore.”
    (Lindsay Nelson, 01:28)

• On the new agentic commerce protocols:

  • “Their ability to actually serve products and the ability to buy products is still really poor...breaking that habit is going to take time.”
    (Lindsay Nelson, 02:01)

• On behavioral shifts:

  • “We can move, but I think it's going to take time for those kinds of things when there's money involved.”
    (Lindsay Nelson, 02:57)

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Important Timestamps

| Timestamp | Content/Insight | |-----------|------------------------------------------------------------| | 01:04 | Question: Which technology is now useless? | | 01:14 | AMP & MDOT sites now obsolete in the AI era | | 01:44 | Impact of new commerce protocols like those from ChatGPT | | 01:59 | Consumers remain attached to conventional buying flows | | 02:15 | Personal story: Laptop vs. mobile buying behavior | | 02:57 | Prognosis: Change will come, but slowly |

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Tone and Style

The episode maintains a conversational, forward-looking tone, mixing technical know-how with relatable personal experience. Both host and guest favor practical observations over hype, emphasizing patience and understanding of real user behavior in adopting new technologies.

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Summary Takeaway:
The episode highlights that AI is rapidly rendering certain past technological fixes—like AMP and m-dot sites—obsolete, and while new standards like agentic commerce are on the horizon, true market adoption and behavioral change will require time and patience. As always, SEO remains an industry where understanding both the pace of technology and the inertia of human behavior is key.

Transcript

[A]

The Voices of Search Podcast is a proud member of the I Hear Everything Podcast network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast network, ready to expedite your company's organic growth efforts. Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.

[B]

Okay, now comes the fun. Lindsey. We're going to shift into. Not that that wasn't fun, but we're going to shift into what we call our lightning round where I'm going to ask you search related questions from this week's topics and we're going to dive into a kind of quick response and kind of where you see the industry or the direction going. All right, cool.

[C]

Let's do it.

[A]

Cool.

[B]

So what one technology that you've seen in the past five years is now completely useless in this AI era?

[C]

Oh, technology that's completely useless. Oh, this is really old, I guess, at this point. But like all of the MDOT sites, the moment that we were deciding that every website had to have a mobile site or AMP pages where that was huge, we were all going to just have a different mobile experience. And now with mobile first and AI being kind of the same way, I don't even think most people know what those things are anymore.

[D]

Yeah.

[B]

Do you think that's going to impact websites? Like just this past week, ChatGPT and a variety of other major enterprises announced agentic commerce protocol. Do you think websites are now going to have to change because of these protocols?

[C]

I think it's in its infancy. I think we need some time with those pieces. From what I've seen in terms of outputs from these LLMs and their buying environment, their ability to actually serve products and the ability to buy products is still really poor. And we're still seeing people educating themselves, learning, exploring. And then they go to Google and the standard blue links and they click a site and they buy. I think breaking that habit is going to take time. I was just having a conversation, though, about how maybe five years ago I didn't buy anything on my phone, right? If you made a big purchase, I had to go to my computer and buy something because I don't know, I just didn't trust the phone. It took time, right? But then last Christmas, I don't know that I bought a single thing from my laptop or desktop computer. It was my phone when I was sitting on the couch. So we we can move, but I think it's going to take time for those kinds of things when there's money involved.

[D]

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[B]

100% and that wraps up this episode of the Voices Search podcast. A huge thank you to Lindsay Nelson, VP of SEO at Symphonic Digital, for joining us. If you'd like to get in touch with Lindsay, you can find a link to her LinkedIn profile in our show notes or visit voicesofsearch.com you can also connect with her company symphonic [e-mail] if you haven't subscribed yet and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.