One metric that will define GEO success in the next two years - Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Summary2 min read

Podcast Summary:

Voices of Search — "One Metric That Will Define GEO Success in the Next Two Years"
Host: Jordan Cooney
Guest: Raul Jain, CEO & Co-Founder at Noble
Date: April 24, 2026

Episode Overview

In this concise episode, host Jordan Cooney speaks with Raul Jain, CEO and Co-Founder at Noble, about the single most crucial metric that will define GEO (Geographic or Global Enterprise Optimization) success in the next two years. The conversation zeroes in on how marketers should approach measuring SEO and content success amidst growing complexity in the industry. Listeners come away with a sharpened focus on data-driven outcomes and actionable metrics for both B2B and B2C scenarios.

Key Discussion Points & Insights

The One KPI That Matters Most

Core Question: “If you could have one KPI or metric that would define GEO success, what would it be?” ([00:42])
Raul Jain’s Take:
- For B2B, the most important metric should be transactions, specifically demos booked ([00:42-01:03]).
- For B2C, the only metric that truly matters is purchases ([02:33]).

Why “Visibility” Isn’t Enough

Visibility (such as impressions or rankings) is called out as an interim or nice-to-have metric, but not the end goal ([02:33]).
The conversation pushes for a mindset shift: marketers should track the direct outcome of their SEO efforts, not just the precursors.

Data-Driven Decision Making

The importance of data is reinforced in the closing advice: “The answers are always in the data” ([02:33]).

Notable Quotes & Memorable Moments

Raul Jain:
- “I think, and hopefully we get there, I think it has to be transactions.” ([00:42])
- “If it’s B2B, it’s probably demos booked.” ([00:42])
- “If you’re a B2C product, it has to be purchases. At the end of the day, that’s all that matters because this is a marketing channel.” ([02:33])
- “Visibility is a nice, interim metric to have today. Ultimately, it's about the transaction and I think we can get there.” ([02:33])
Jordan Cooney (closing):
- “Remember, the answers are always in the data.” ([02:33])

Important Segments & Timestamps

[00:42] — Introduction of guest and the core question about defining GEO success by a single metric.
[00:42–01:03] — Raul Jain outlines single KPI for B2B (demos booked).
[02:33] — Raul Jain emphasizes purchases as the defining B2C metric and dismisses “visibility” as insufficient; episode closing remarks on data.

Tone & Takeaways

The episode is pragmatic and data-focused, with both host and guest advocating for clarity and simplicity in measurement. Raul Jain’s advice is straightforward: don’t get sidetracked by vanity metrics—focus on the transactions that move your business forward, whether they’re demo bookings or purchases. The data-first mindset is woven throughout, making the discussion relevant for any marketer or SEO professional seeking meaningful business results.

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Transcript4 lines

[00:00]
A
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
[00:42]
B
I'm Jordan Cooney and joining me today is Raul Jain, CEO and Co Founder at Noble. If you could have one KPI or metric that would define geo success, what would it be? I think, and hopefully we get there. I think it has to be transactions. So if it's B2B, it's probably demos
[01:03]
C
booked time for a one minute break to hear from our sponsor, Pre Visible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategyless project with low success rate. None of those sound very good now do they? Well, that's where Pre Visible's integrated consulting model comes in. Pre Visible draws From a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Pre Physical's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian Square, all who rely on the SEO consultants at Pre Visible. For more information go to Pre Visible IO that's Pre Visible P R E V I S I B L E I O.
[02:33]
B
If you're a B2C product, it has to be purchases. Like at the end of the day that's all that matters because this is a marketing channel. And so while visibility is a kind of a nice like interim metric to have today, ultimately it's about the transaction and I think we can get there. That's all for today, but until next time, remember, the answers are always in the data.