One word for the fundamental shift in search over the next 12 months

Summary

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episode: One word for the fundamental shift in search over the next 12 months
Release Date: May 27, 2025
Host: Tyson Stockton
Guest: Travis Tallant from Brain Labs

---

Introduction

In this episode of the Voices of Search podcast hosted by Tyson Stockton, Travis Tallant from Brain Labs joins the conversation to discuss the future of search engine optimization (SEO) and the evolving landscape of content marketing. The episode primarily revolves around a lightning round format, where Travis is posed with quick, insightful questions aimed at uncovering expert perspectives on SEO trends.

Lightning Round: The Impact of AI on Search

Timestamp [00:43]

The core of the episode features a lightning round initiated by host Tyson Stockton. The first and primary question posed to Travis Tallant is:

Travis Tallant: "In one word, how do you see AI fundamentally reshaping how people search online over the next 12 months?" ()

Unfortunately, the detailed response from Travis Tallant is not captured in the provided transcript. However, the question underscores the episode's focus on understanding AI's pivotal role in transforming online search behaviors and SEO strategies.

Sponsor Segments

The episode includes prominent sponsorship messages that, while not part of the main content, provide valuable tools and services for SEO professionals:

1. Ahrefs Webmaster Tools
   Timestamp [01:08] & [04:05]

   Ahrefs introduces their new Webmaster Tools (AWT), highlighting its capabilities to monitor website SEO health, backlinks, and keyword rankings—all for free. Key features include:

   • Identifying and fixing over 100 technical SEO issues.
   • Tracking backlink profiles and their impact on rankings.
   • Analyzing keyword performance against competitors.

   Notable Quote:
   "AWT helps you monitor your SEO health, backlinks, and keywords for free." ()

2. Pre Visible Integrated Consulting Model
   Timestamp [02:30]

   Pre Visible presents their integrated consulting approach to SEO, emphasizing tailored solutions over generic agency tactics. Their four-stage methodology focuses on strategy, quality content creation, technical issue resolution, and cross-functional team integration to ensure SEO initiatives drive tangible results.

   Notable Quote:
   "Pre Visible builds custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business." ()

Conclusion

Timestamp [03:58] & [04:38]

As the episode concludes, Tyson Stockton extends gratitude to Travis Tallant from Brain Labs and reiterates appreciation for the sponsors, particularly Ahrefs. He encourages listeners to connect with Travis via LinkedIn and explore Brain Labs' offerings. Additionally, listeners are reminded to subscribe to the podcast for daily insights into SEO and content marketing.

Notable Quote:
"Thanks for checking out the Voice of Search podcast and we'll see you in the next episode." ()

Key Takeaways

• AI's Role in SEO: The episode sets the stage for discussing AI's transformative impact on search behaviors within the next year, though detailed insights from Travis Tallant are absent in the transcript.

• Valuable Tools for SEO Professionals: Sponsors like Ahrefs and Pre Visible offer essential services and tools that can significantly aid in SEO strategy implementation and monitoring.

• Expert Perspectives: While the lightning round format suggests a series of expert opinions, the available transcript lacks the substantive responses from the guest, limiting the depth of content coverage.

Final Thoughts

This episode of Voices of Search provides a glimpse into anticipated shifts in the SEO landscape driven by AI, supported by practical tools and services from industry-leading sponsors. For a more comprehensive understanding of Travis Tallant's insights, listeners are encouraged to tune into the full episode or reach out directly to Brain Labs through the provided channels.

---

Resources Mentioned:

• Ahrefs Webmaster Tools
• Pre Visible
• Brain Labs

---

Note: The transcript provided primarily contains sponsor messages and introductory sections, with limited access to the main discussion content. For an in-depth exploration of the topics mentioned, accessing the full episode is recommended.

Transcript

[Tyson Stockton]

The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.

[Travis Tallant]

Well, with that, we're gonna roll into kind of the lightning round of the conversation and so I'm gonna kind of throw out five different questions to you and we'll just kind of crank right through them. So first one is gonna be future forecasts. In one word, how do you see AI fundamentally reshaping how people search online over the next 12 months?

[Ahrefs Sponsor]

This podcast is also sponsored by Ahrefs. What if I told you that you could monitor your website's SEO, health backlinks and organic rankings at no costs? Sounds too good to be true. Well, it's not, because my friends at Ahrefs just launched Ahrefs Webmaster Tools. Ahrefs new Webmaster Tools product quickly helps you improve your site's visibility by pointing solutions to over a hundred technical issues that might be holding your search performance down. Plus, AWT monitors for backlinks so you'll know the most linked to pages and how those links are affecting your rankings. And AWT shares what keywords your website ranks for and compares how you stack up against competitors for key metrics like search volume, keyword difficulty, and traffic value. Look, monitoring your website used to require multiple expensive tools, and now, thanks to Ahrefs, that's not the case anymore because AWT will help you monitor your SEO, health, backlinks and keywords for free. And no, it's not one of those 14 day free trial offers. It's a powerful site audit tool that will keep working for you for free. So check out Ahrefs webmaster [e-mail] AWT that's a H R E F S.com AWT simplifying nice.

[Pre Visible Sponsor]

Time for a one minute break to hear from our sponsor. Pre Visible so you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good now do they? Well, that's where Pre Visible's integrated consulting model comes in. Pre Visible draws From a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Pre Visible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian Square, all who rely on the SEO consultants at Pre Visible. For more information go to Previsible IO that's Pre Visible. P R E V I S I B L E I O.

[Travis Tallant]

That wraps up this episode of the Voice of Search podcast. Thanks again to Travis Tallant from Brain Labs for joining us.

[Ahrefs Sponsor]

And a special thanks to Ahrefs for sponsoring this podcast. Monitoring your website used to require multiple expensive tools, but that's not the case anymore, thanks to Ahrefs because they just launched their Ahrefs Webmaster Tools product which monitors your SEO health, helps you keep track of your backlinks, and gives you the insight into what keywords are performing for free. So check out Ahrefs webmaster [e-mail] that's Ahrefs A H R E F S.comAWT.

[Travis Tallant]

And if you'd like to get in touch with Travis, you can find a link to his LinkedIn profile in their show notes. Or be sure to go over and check out his company's [e-mail] if you haven't had a chance to subscribe yet and you'd like a daily stream of SEO and content marketing in your app feed, be sure to hit that subscribe button in your podcast app or subscribe and like on YouTube and we'll be back in your feed in the following day. So that's all for today. Thanks for checking out the Voice of Search podcast and we'll see you in the next episode.