← Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Reddit or YouTube engagement will win in an AI-first search world?
00:03:54
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- [00:00]
A
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast network, ready to expedite your company's organic growth efforts. Sit back, relax and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
- [00:44]
B
Okay, next question, toss up if you had to prioritize one Reddit or YouTube engagement, which one wins in an AI first search world?
- [00:55]
C
I would say Reddit. You know I've got a face for radio, so never been a YouTube guy myself. I think a more interesting thing or maybe on some of the shorter form, our attention spans are going down and down. YouTube. Boy, it's funny, I can't even watch a 20 minute video now. So I think about some of the other platforms like TikTok or something like that where they're even shorter format and still a social network. I would probably be a little bit more bullish on that being the future versus YouTube just because the content is so long format. Having said that, you're going to get a lot more data from YouTube, so the incentives might be for the data if they're in need of it.
- [01:38]
B
Let's talk specifically about products because I think this is one of the cross sections that's very tricky and I've seen it be very challenging for brands, especially direct to consumer brands that have a physical good, you know, think luggage or clothing. You know, YouTube is just such a powerful sentiment when you have an influencer or an expert talking about the product and it just, it just, it encapsulates so much more than what you could ever put into a Reddit thread. So tell me what your thoughts are on that and that kind of friction point or opportunity that exists within Reddit or YouTube for products.
- [02:18]
D
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- [03:46]
C
Yeah, so the way I look about it is that consumer buying trends are changing. It used to be you go to Google, you type something in, you check the first three links, go to the website, read about it, and then you kind of just buy from there. Or maybe you go to Amazon and read all the reviews and whatnot. Now it's Ask ChatGPT and then you're like, well I should probably double check. So let me either go to Reddit because that's my favorite source of like humans, or let me go to Instagram or YouTube because I followed the influencers there effectively. You're using AI plus humans as well to kind of confirm the AI's picks and oddly enough it's all the same data now. But I Yeah, I do. YouTube is huge for that and influencers are big for that. The more AI we use, the more bullish I am on being human and like those people that are having a following and whatnot. So I do think YouTube is huge for that and brands that have a presence on there, that are good at it, that find it easy, that find it like play. I think they should keep going.
- [04:54]
B
Love it. And that's a wrap of this episode of the Voice of the Search podcast. Thank you to Danny Kirk, founder of Ready Reach, for joining us. If you'd like to contact Danny, you can find a link to his LinkedIn profile in our show notes or on voicesofsearch.com you can also visit his company website readyreach.com if you haven't subscribed yet and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed each week. Okay, that's all for today. But until next time, remember, the answers are always in the data.