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- [00:00]
Tyson Stockton
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast network, ready to expedite your company's organic growth efforts. Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
- [00:43]
Chris
Well, with that we're going to transition to the lightning round, kind of like more shorter form kind of subject matters. So I'm going to throw at you five different questions. Each one will have its own kind of theme to it. So the first one is going to be buy or sell. And so are you buying or selling that emerging AI search should live within SEO teams or in a different place in the organization. So this is talking about does AI search belong within existing SEO teams or is it different enough that it should be its own unique team?
- [01:20]
Petra Kirchheic
Yeah, so I hate this, but I'm going to be with saying this and probably all my answers with an it depends. I buy it if that team, that SEO team, the way how it sits within the organization already has authority as the experts in search 100%. So maybe I would just even shift the question. I do buy that the emerging AI search is a skill that belongs to SEOs and we should absolutely be building on that because we are best positioned to be the experts. I am fully buying that. Whether or not structurally it sits within the SEO team, I think is a, is a different question. I think there will be many other elements to the AI umbrella that will be within the organization. So it will depend on how, how that organization kind of has that function. And it could be that the AI search expert SEO is part of a different team or that within SEO there are, there are people who understand AI search better. But yeah, I would, I would probably say that, that I buy SEOs having this skill set. They are the best positioned to have it. But the organizational level will again be very unique to how they are set up with wider aspects of AI.
- [02:37]
Chris
Yeah, and it goes back to our previous point too of like there is no one size fits all. There's going to be uniqueness to the organization. Similarly, sometimes SEO sits in the marketing side under the cmo, sometimes it's under product. There's, there's not necessarily a best answer. I think I would say like if it is done apart, there should be people from the SEO team on that new team then otherwise probably something was horribly done wrong previously around search, which is not a great starting point. But I think of course there has to be that overlap between those teams. All right, that wraps up this episode of the Voice of Search podcast. Thanks again to Petra Kirchheic from Chameleon Journal, providing her own freelance consulting. And also be sure to check out her recent Enterprise SEO course which is for free. You can find a link in the Show Notes or also the partners site bulb who she worked with on it. If you'd like to contact Petra, you can find a link to her LinkedIn profile in the show notes.
- [03:41]
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- [05:09]
Chris
Or you can go on over to voiceofsearch.com where we'll have all of her contact information. If you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button on your podcast app or on YouTube and we'll be back in your feed soon. But with that, that's all for today. Thanks for stopping by and we'll see you in the next episode. Sam.