Transcript
A (0:00)
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney Next Lightning Round.
B (0:44)
Question Trend or trash? Will optimizing for simple elements a summary and FAQ pay off in traffic over the long run over creating long form content like listicles or blog posts? Is this a trend or trash?
C (1:02)
I think we need both in that, so I would say trash. I think LLMs are valuing structured content. Yes, you lower their crawl budget by giving them some conclusion earlier on. You also lower their crawl budget by giving them a listicle. You know, I've seen people experimenting with I write my blog post as I would normally, but then I'm going to put the entire same set of content in FAQs at the bottom of that appended so that I can make it easier for an LLM to crawl the site itself. You also see some trend towards longer rather than shorter, but longer. Not for the sake of being longer, longer for more likely having the answer the LLM is looking for. So at least from what I see, it is not clear which way that is going to go. Which way will be cheapest for the LLMs to crawl? Even if they have infinite context windows? I think they will still at some point make the economic decision to differentially crawl things that are easier for them. What do you think Jordan? Are you seeing the long or short do better? What would your answer to that question be?
B (2:12)
I think there's a lot of hype in the industry today around these summaries, these FAQs. There's just so much talk about oh well, this is what worked. If I just put it a list at the top of my page, suddenly the LLM just loved it. You know, and it didn't love it before. But to your point, I do fundamentally think that audiences need context and context typically comes in these longer form pieces of content or experiences or pages. I ultimately think that it is going to be both. But brands need to understand where they have strength or weakness around their content experience. And we don't evaluate content experiences by a expectation of a user. We evaluate content experiences by the page and template we have. And I think that's the biggest falsehood that many of us in the content marketing space have just kind of overly become reliant on. Well, that's just what the template is and the template just has that. But that's not necessarily what users or in this particular case based off of users what LLMs are looking for.