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A
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
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Search visibility now demands more than just keywords. SEO strategies are evolving fast and the evolution of AEO and GEO are now pressing the SEO strategies of the past. So how should search professionals adapt? According to Single Grain's May 2025 report, zero click searches now dominate 65% of Google searches globally in 2024 ended with a zero click experience, and that share is expected to exceed 70% in 2025. This shift makes AEO, which targets featured snippet, voice results and AI responses, absolutely essential alongside traditional SEO. Here's the challenge SEO teams face tough choices now. What is this new name for SEO? AEO focuses on delivering direct answers. GEO targets visibility within AI generated summaries. Traditional SEO still drives the majority of organic traffic. How can we balance these competing priorities? This is the Voice of Search Podcast. I'm Jordan Cooney, and joining me today is Amy Jarenka, SEO strategist at SEO Sustainable, which builds strategy and workflows for the future of search. Today, Amy and I will share how to effectively integrate aeo, SEO and GEO for the maximum search visibility. Amy, welcome to the Voice of Search Podcast.
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A
Thank you. It's great to be here.
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B
So I'm so glad that you're on the show. We've actually had some really fun prep sessions and we've gotten to talk a lot about your growth and your journey in building your SEO career. And so before we get into all the crazy questions about what is SEO now? What the heck is this thing that we're evolving into when it comes to consumer discovery? Tell our listeners a little bit about yourself, how you got into the SEO game and what you do now and how you're exploring this industry.
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A
Yeah, so I've been around for about 10 years. I wanted out of the customer service department and the company I was at was creating a marketing department and so I started to bounce around and did a few things. And then there was one meeting with a new consultant that was SEO and she laid out everything that was going on. It was right after Penguin and Panda and how the web works and how complicated it was. And I saw that it was a giant puzzle and I was like, I'm in. Not only is it a puzzle to play with, but it's also a way to do marketing that adds value to users. And so I really liked those side things and that's how I ended up there. You know, over the years, I've been able to do some enterprise and being able to do agency and try a lot of different things, but when AI came out, it just was exciting and fun to me. So as an early adopter, and I've been watching it and I really see the shifts of how our search is changing, behaviors changing, and how we're going to do our jobs differently as SEO, AEOs, GEOs, what have you, and how that's playing out as a really fun time for us.
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B
It really is. I think it's like the craziest time that we've seen in our industry. It's probably the most transformative in the SEO history, at least since really the introduction and expansion of mobile and how Google really was going to prioritize mobile over any other experience. Let's talk about this. Let's talk about this thing, this beast that is. What is these three letter acronyms, aeo, SEO, geo. Tell us how you define this. How would you define these and how would you define these expectations to our audience, to the SEO community at large?
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A
Yeah. So first off, I'm part of the all Acronyms welcome club. Yeah. Yeah, I did some posts on it and I actually have a working document that's like this giant glossary of all the new acronyms I'm finding. Finding as well as terms. Right. And things that we can kind of keep up with and then some of the new tools that all of us are creating. And it's super fun. And I am, I'm like, you know why right now we get to redefine who we are and what we do. Right. We get to talk about, we get to go whatever area we want to in this new sort of search, when we get to be able to approach it and get our new theories and our own ideas out there. So whatever acronym you find that works for you and the way you're going to be doing this new SEO, go for it. I'm also a huge fan of new things need new language. So when I'm explaining this not only to my own brain, of what I'm changing and what I'm doing, it makes Some space in there, but also, how am I going to explain this to clients in C levels, you know, and they're going to need different terms and they're going to know that I need to do different things and that's going to require a new language to be able to let them know. Right. That I'm keeping up with stuff for me. You know what the basics are, the big ones that we're seeing. Right. SEO. I call that the 10 blue link SEO. So that's traditional SEO, and that's where you put in a search and it comes back and we see that search page with those pages that are linked. Right. AEO is more about answer engine optimization. And that would be when people are going and they're asking questions and having a dialogue with these LLMs and that they're getting answers. And you want to get your chunks or your content in those answers. Right. GEO is just making sure it's more brand exposure. That's generative engine optimization. It's a little bit more of a mouthful. And that's more of a generalized term that I'm applying to trying to get in those generative outputs. I don't feel like we need to do one or the other. I feel like we can do a combination of. I feel again, like this is a time where as SEOs can now grow and move into whatever we decide it to be, generalized terms and all that stuff, whatever sticks and hits the wall, that becomes the industry standard, let's do it. But let's not. Let's not try to put ourselves in a box yet. Right. This is a time for expansion.
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B
Yeah. So let's talk about that expansion for a little bit. Let's talk about these three concepts. And what is your perception of how these three intersect with one another? Are the skills the same? Are the expectations the same across all three? I appreciate the definition and I actually fundamentally really agree with it, but I don't know if our listeners understand the unique nature of them and how much they kind of connect or intersect with one another.
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A
Yeah, definitely. So again, SEO, search engine optimization, what we know, we love, right. What we've all been doing has been reverse engineered, poked with a stick. A lot of data, a lot of things that we already know we can do, repeatable processes. Right. And that's really, you know, you're putting in a search term or a question right into that Google search box. And like I said, you're getting back that list of articles that people are then going and going to your website to do research. Right. So they're clicking on those links, they're going to your website, you get that inbound traffic and then you try to move them through the funnel, you know, and you're trying to get that brand recognition and you're trying to get that organic traffic website from those questions, from those search terms. Ael, Answer Engine Optimization. That's when this entire conversation is happening inside the LLM. So it's happening inside ChatGPT, it's happening right there on what Google AI mode is showing them. They're not going anywhere, they're not going to websites, they are having that conversation and then that AI is going out and gathering, you know, doing a variety of searches for them and gathering that information and making that generalized content for them. They're answering those questions there. That's really where you want the content that you create and your brand to really show up in those answers. And you're looking to get your brand name and you're looking to get your differentiators in those answers when they're asking specific questions that apply to your brand. Right. And so it's going to be a different sort of way, you know, we're not going to get that website traffic, which is tough.
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B
Yep.
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A
Right. We're going to be losing the metrics that everybody knows and loves.
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B
Yeah, yeah. I think that's the key. Right, Amy, is like there's, there's this. Each one of these has its unique characteristics, but the expected outcome is gonna be different and they need to be measured as such differently. Although many of the same skills, many of the same tools, in some cases many of the same tactics might work to be present or visible or consume some positioning in them. The outcome on the other end might change. You might not get as many clicks. It might just be an awareness play. And I think that's what's really interesting about these three aspects is that they are unique in some forms. Many of the inputs are the same, but the outputs can be certainly different.
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A
Definitely, definitely. That's the, you know, the million dollar question is how are we still going to show our value? Right, Yep. How are we going to still show our worth? You know, and so it's like, what do we want to start tracking? Where are we going to put our efforts? You know, how do we divide this across different bots? It used to be like carried about Googlebot right in that algorithm and maybe a little bit of Bing, but it was the same sort of similar, very similar bot, very similar algorithm. And now we have different LLMs that all have their own bots that we got to make sure can crawl our websites. Right. To be able to render that content, which is a huge issue, understand it, you know, JavaScript and that sort of stuff.
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B
I want to actually jump in, I want to jump in and ask you a question about this because I think this is where search professionals are struggling to determine what is the approach or what's the, what's the need for AI discovery. Right. And so between AI, aeo, SEO, geo, as you think about these different disciplines, where you can invest in them, which one deserves the right amount of resources, which one and how do you prioritize? Or should we even be looking at it as a prioritization exercise? Is it all the same bucket and you're just slopping out this stuff differently from the bucket? But I'm curious to get your perspective as to how we prioritize, how we balance amongst these areas and what's the expectation that a professional should use when they think about prioritization.
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A
Yeah, so the way I'm doing it right is I'm sort of looking at almost as the same bucket. So I am going to be using like AEO and GEO and those additional services to maybe try to expand some of my clients book of, book of service. We'll see about that. But I foresee, you know, allocations in large corporations, you know, company allocations, they're going to kind of bucket this with that SEO budget that they had. And so how do we figure out, how do we figure out how to get AEO and how many resources need to go there without shooting ourselves in the foot with traditional SEO? And it's all about tracking. It's all about tracking. So I'm tracking sources, I'm tracking how many conversions we're getting from which LLM. Every LLM has a different algorithm. Every LLM renders things differently. So I'm tracking for your industry, what's the growth? What are we seeing the growth on which LLMs and which search bots are seeing the growth in? And then we can do again, which some people might shoot me for this, I'm using an old term, we can bring back some of that data driven decision making. Right. You can say, hey, so here's your traditional search. And over the last six months we've seen this amount of that search, you know, grow in chat GPT. So we know we now want to take this much of our budget and focus on chat GPT and how can we get in there and get into those answers better? Because that's where we see traffic coming in. Here's our conversion rates, you know, our conversion rates are higher, we're making more conversions, we want to shift over to there. That's how we're going to start. For me to get that visibility, to decide where do I want to spend, you know, where do I want to allocate that budget to and when to allocate that to.
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B
Right. But I want to ask you a question on this. How do we take brand into account here? So I want to piggyback that piece because brand is such an important part, especially about some of these LLM responses. Even when we look at like some of the AI mode stuff like brand plays a pretty big role in what's going to show up. So how do we think about that in this scope?
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A
Yeah. And not only does it play a big role, but that's what we really care about getting in there. Because they're doing all the research there. We need our brand in there. So then when they go to walk away and they go to decide to buy, they tape our brand back into that direct search bar. Right. So it's about getting our brand and our products in those, in those answers. I think for me, how I'm doing it, brand is going to be part of off page SEO. Right. So where we had off page SEO and off page AEO and off page CEO, I'm going to start seeing the brand and I'm going to, I'm going to be a brand marketer. Now I haven't learned it yet, but I'm going to. Right. I'm seeing that. That's, you know, we're not looking for backlinks, we're looking for brand awareness in off page these days. And that's where I'm going to be focusing my new efforts on as I make the transition. And then brand is all about content. Right. So the way I've changed my content, generalized content is dead. The idea that, you know, I'm going to make a piece of generalized content and have inbound traffic. Right. Then we're then going to move to the funnel. I think it's going away completely. That is exactly what these LLMs do. Yeah. So they don't need us to do that, right? Yeah, exactly. That content's not valuable to them. That's what they do. What is valuable is content that's based around your core pages, your homepage brand, and then your product and services, your money pages, as they call them, and then making topic clusters directly around those core pages and then creating a body of content that shows your differentiators, that talks about the fears of your ICPs, what are the people I'm looking for those direct answers, unique angles. So I don't feel that generalized content really has a great place in the future right now. It still does, right? People are still using traditional search, but I'm already shifting my content strategy over to that way as well as my ICPs are way more detailed. So I used to just be generalized ACPs. I mean, I could just kind of make one up and. Yeah, because we're doing generalized content for inbound marketing. Right. That's our ultimate goal. Now I need to know exactly, you know, where it used to be. If you just did H Vac in the neighborhood. Okay, well, you're residential H Vac. You know, a person who owns a home, right. That needs H Vac services. I mean, it was really easy, right, for an icp, if you come up with something real simple. Well, now it's like, no. What neighborhoods do you service and what kind of houses do they have? You know, are they brand new houses and they're going to want subscriptions because they're new first time homeowners and they don't know how to do it themselves? Are these houses made in the 1970s and they're going to be DIY and we need to talk about when to hire a professional or these historic homes and we need to figure out how to retrofit that house and also, you know, talk to the ghost to make it work.
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B
Exactly. That's an expensive investment right there.
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A
Exactly, exactly. Much more detailed.
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B
I want to talk about this and talk about the techniques, the practical techniques that you need to utilize to be successful here. You brought up content quite a bit in this. I know that there's more to this game than just content, but I do want to get your perspective specifically on what is the set of practical ways that we can integrate content to be more successful in this new AI experience in Google and these LLMs that are also now being a prevalent part of the search experience.
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A
Yeah, so like beyond branded content. No more generalized content. Brand, brand, brand, brand, brand. Right. And they're talking about your differentiators and unique angles of your ICPs like I was talking about. Beyond that, they are noticing a few things. None of this is tested, by the way. It's too new. Right. So this is just stuff that I'm playing with everybody. Echo blocks. And that's like, you know, we know they love faq, so let's do that, you know, make sure we have that with our differentiators and their somatic triplets you know, they like to talk about that. Let's come up with the semantic triplets for our company and be able to write some content around that, make sure that we use them, make sure our brand description is a somatic triplet, and then let's make sure that all of our nap locations are updated to that and our directories. So those are some of the few things, you know, we know they love schema markup, so I always have loved schema markup, but I'm not a 100% expert. You know, I'm now on the hunt to figure out how to get the ultimate list of all schema markups you could possibly do. And then you figure out, do we need to build a tool to add these on? Do we need, you know, one person that just sits there and they just make schema markup for everything on our. On our websites that we never had before? All their job is to look at, you know, content and figure out where those opportunities are, get it drafted and get it implemented. Where are we going? But schema markup needs to be like, we need to turn that up to 11.
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B
Yeah. And so with respect to schema markup, these other aspects, where do we get into the play of investing in new pieces of content, right? Like taking things that don't already exist. For example, you brought up earlier when we were prepping for the session, concepts around, like, chunkability and like, how we organize and think about our content and then invest into that content, like with things like faq, schema, and all those other other points. But can you explain that chunkability piece to our listeners?
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A
Oh, definitely. Chunkability just made a tool on this for fun. It's great. Gonna roll it out for all my writers to train them. So chunkability is a big way. It's a big shift of the difference between how, like traditional search engines, right, and algorithms, they write an entire page and then they rank that page where these AI bots and LLMs, they read it by chunk, passage, paragraph, they call them chunks, right? And they read it by chunk, and then they decide if they're going to resurface that chunk. So every chunk needs to be able to live by itself. It needs to be able to be, you know, be within boundaries. It needs to be on topic, it needs to answer the questions. This is where you can get into those echo blocks and those somatic triplets and start utilizing those in these chunks. But you want to make sure that your page, every chunk, is able to stand alone by itself. Like I said, I just created a chunkability tool that I'm going to be using to re optimize as well as train our new writers on that. As we're getting through this, the process of, you know, answer. First, some of these patterns that we see about make sure that all of our content is chunkable and it has a high chunkability. If you guys want the tool, it's on my LinkedIn. Of course the idea, like I said behind it is that new formatting instead of the whole page that we care about, we care about each individual chunk on that page.
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B
Let's talk about this chunkability concept with respect to Google's push for multimodal experiences or content, particularly like as we think about new types of assets that are being used, say video, say audio, say some sort of dynamic experience on the page, like a scale or rating experience. How does that play into the chunkability of a page and how critical is it to understand what you're putting into the page before it gets chunked out?
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A
For me, it's making sure these bots can read it. So I keep saying to avoid images, your charts, right? So it's an HTML. Can we make sure we can put in an HTML version of that chart and that graph? Don't just put in an image. If you do an image, of course we want to do a lot of alt text on that, right? We want to do a description if we have to. If that's the best we can do, let's do it. But we really want to see about the HTML behind it. So whatever it is you're doing, whether it's a video, whether it's a chart, whether it's a new scale, it's that HTML old school, back to the day, right? Is going to be what those read. A friend of mine even just did a quick study where he gamed the system to see how they work. He's a dev, he's not an SEO. So he has no morals or scruples. No, I'm joking. And he was able to trick the LLMs into giving him these weird results off the page because it was like react and different ones that are JS heavy. And he just put the HTML basically almost like white on white text we able to do. He just put in some extra HTML, there was instructions and it popped up. How long that'll work, I don't know. I'm not a black hat SEO, I'm all about sustainable SEO, so I won't be doing that. But it's a great place for me to see and be like, wow, if your site is JS heavy and you're not able to like make a whole new site. Right. We don't have time to make a new. Whole new site or we don't have the budget right now to make a whole new site. Yeah, yeah, let's go look and see what the HTML is there and make sure the HTML represents what's on the site.
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B
All right, let's transition to, I think one of the most challenging topics that we're going to talk about. And it's really a function of this disruptive period of time, the fact that the SERP experience is shifting radically and how we measure what we used to call SEO now is geo, maybe it's aeo. It's really hard to pinpoint what's happening. I mean we've seen in the past couple months Google make some introductions to more data and in Google search console, but arguably we are still driving the car without a map. And I'd like to get your perspective on measurement challenges. How should we as SEOs and search professionals adapt our KPIs, adapt our success metrics as we're optimizing for these different approaches or thinking about these different approaches in general?
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A
Yeah, and this is going to be another one. Kind of like the content is universal strategy is no longer going to work. You know, you can't just track keywords ranked in organic traffic and then clicks. Right. Or conversions. We did that with everybody. I'm going to have to start doing specialized, right. Traffic and KPIs and metrics that tie back to what the client, what we've decided on with the client. I have kind of a few ideas, you know, like, well, we should, you know, break out traffic, of course. Or let's look at this or look for studio report that says how much we're getting from chat GPT so we can get, you know, conversion rates. But what it really comes down to is me transitioning clients and C levels from organic traffic and keyword ranking to how are we going to track brand visibility in these LLMs? What do we want to track which really matters? Which I think it's branded terms and your products and then maybe your niche. Right, Like a couple of your niches. And then as we're tracking that, right. How do we track what progress is, what is success? And I really think that we're going to have to go down to tracking by organic source. I think direct's going to come underneath us. Right. Because if people are doing all their, all their research and all their buyer journey right there inside that LLM and then walking away and coming back, then we're going to want to see if that direct traffic is coming up. Right. So we're definitely going to want to do that. And we're. I think this is going to be the big one. This is a big one. I think that we need to not do it overall. We just want to track our homepage and our core pages.
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B
Interesting.
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A
We're focusing on our brand, we're focusing on our products, we're focusing on getting those in there. Right. We're focusing on that sort of awareness and that sort of traffic to see if we can get the sales and conversions right there. Right. And so we'll see if it gets adopted. Yeah, yeah.
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B
I asked this question a couple days ago to another one of our guests and I gotta ask you this question, like, is it still important to track keyword rankings and would you, if you could only choose one, would you track keyword rankings over tracking AI Overview or any other AI LLM response?
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A
I want it all. I mean, what is this? Highlander? There can only be one.
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B
He had the same response and I said, you have to choose one. You have to choose one.
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A
I know, I know, I know. This is tough. Yes. I think in general we should also be tracking keyword rankings. That's still like a huge amount of search. That's the majority of where our search is still coming from. Right. Google also says, oh, well, the way to track this now is to see these underlying keywords rankings. And I'm kind of like, thanks a lot, Google. Like, I'm not buying that from you, but whatever. But when it, when it comes down, like if I only have to choose one, right? If I, if I have a client and I only have to choose one right now, again, everybody's gonna hate this. It depends, right? On the client, right? So am I working with a large corporation that we know that their industries, you know, going double over double and the C levels are like, we care about AI search and we want to make sure that we're ready for that, then that's what we're going to be tracking. Right. If I'm working with somebody who's, you know, their service area business like H Vac or Plumber, and they just want to make sure that they're in Google business profile right now and that's their biggest thing and their budgets, you know, gives me three hours a month, right. I'm going to stick with just tracking those keywords until that traffic shifts 100%. So that's kind of how I would make that decision of if I can track keywords or if I can track an AI channel or AI overviews, it would definitely be on the goals of that company.
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B
Yeah. And I think that there's a value behind this historical keyword ranking data that you just can't give it up yet. And to your point, that's still where the majority of the traffic comes from, but its utility in what we do to plan is very different. Right. And I think that's one of the big changes that's happening in our SEO world is the planning is really changing. So let's talk about planning a little bit and let's talk about how you think of specific steps that SEOs and search experts should be taking right now to achieve success on organic search. What should we be doing as SEOs to win, to be successful? Considering SERPs are changing, AI mode is getting more pervasive. We are seeing market share shift to other LLMs like ChatGPT. How do we win? What's the plan, Amy? Save us all?
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A
No, I think what can we do and what should we be doing, like right now? Right, what can we do right now as this shift is happening and so much is changing And I think, you know, right now we need to make sure that the bots, because we have all these new bots, right, and they're all different, you know, so we got to make sure that they can crawl our site. And it's funny because I came up to get this a couple months ago where I was like, hey, let's get back to basics, you know, let's make sure that, you know, you can get crawled, indexed, right, rendered, you know, all those things that, you know, AI bots that we need to care about them doing, not just Google any longer. And so we need to make sure that they can crawl the site and how those layers work out with your CDN and your security and everything else. It's not as simple as just doing robots text like I was hoping it was going to be. And so I think we really need to make sure that they can't see it. They're not going to resurface you, you know, and then when we go from there, you know, what we really need to be looking about, right, is I said that content, that content shift of how we're looking at content and what is the purpose of that content? Why are we creating content? It's no longer for inbound traffic. It's to get our products and our brand surfaced in those answers and that generative ideas. So the type of content we Create definitely needs to start to change and also just figure out what we're tracking, you know what I mean? Right now I'm tracking so many different things. So I'm tracking every LLM that a client I got a look at studio report that I can track. Right. And look in there, I've got it busted out in GA4. I've got AI overviews with the segmentation as best as we can do. I've got the LLM tracking in GA4. I'm looking at what can we track brand impressions, what can we track, what can we do to be able to try to make some data driven decisions for our clients? And that's where we're at is well, we don't have any data. Well let's see what can we get now? What can we do to get to try to make some decisions around this? And it's not going to be perfect and it's going to be a lot less than we've ever had. But let's do that. And when we're talking about keywords, it's no longer keyword research to be able to do a content plan off those high value keywords, right. That have a low difficulty. It's keyword research to get to know our brand better than their competitors and get to know their market. And then it's to look at based on their topic clusters, based on those core pages on their product and services. What are those keywords that we know give us an idea of what, what that market is searching for. More of a guide. No longer the, or an indicator, no longer the hard and fast guide of how we create content.
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B
So I gotta ask you on this same action plan piece, when we think about then taking those insights and those data points into content or into web pages, what we do on a page, what are you seeing working there? Like what are you doing with maybe some of your clients, some of your projects, some of the experiences you've had to take. Something that I've learned that I've gotten from AI, from GA4 that we're seeing LLM traffic go to. How are you then turning that into like a task on a website, whether it be content or web related.
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A
Yeah. So to say again, this is so new that I don't want to say that I've tested it. There's no hard and true things. I haven't reverse engineered everything. It's changing every day. Yeah, right. So what I'm doing with that information, right. And what I've been able to take is not only have I been able to just show, show it to my clients, like, hey, here's what I'm doing. We know AI is coming, we know AI search is coming. We know that this is taking over the world and whether it's taking over your industry right now or not, here's what I'm tracking. So we know when to make that shift. I'm on top of it. I've got this, right? I'm making ideas, we've got a plan for this, right? And the first plan is to see when we need to make that shift. And so that's the first thing that I'm doing that I find, you know, tangible people's like tactics or whatever, but just being able to show people and express to the higher ups, right, that what I'm doing and that I'm actually checking in and on it has been fantastic for me. They love it, they love it. They just love knowing that I'm already taking care of it, right? Yeah, I'm already aware. And they can come and ask me questions when they hear these things now on the LinkedIn world or whatever. And so from that data though, from that information, right, then we start seeing where do we want to go? You know, I mean, if we're getting traffic to chat GPT with a high conversion rate, well then we need to focus on optimizing for chat CBT, right? And we know that ChatGPT, you know, goes and has a certain way of questions. Let's see what we can do for brand visibility in there. Let's create content for there. I don't know a lot about ChatGPT. I don't know why I picked that one. I know a lot more about Gemini that runs AI mode, right, that we know that there's Query Fan Out. There's a tool from Mike King that kind of simulates the Query Fan out that we can think. And I do believe Query Finance can be different than people also ask and different than that, I do believe it's going to be a different way of going about it. And so once we get that Query Fan out, we get those, like I said, Those in depth ICPs, we know which questions, prompts, what are people going to be asking. Query Fan Out. Create the content around that, do that in the chunking, make sure the bots can read it, have that as much schema markups as we possibly can find and then keep evolving as we're going on. None of this is going to be hard and fast in the way we go because like I said, it's brand new, can't test something that's this new.
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B
Absolutely.
- [30:55]
A
I know one thing that I've tested and it's really fast and loose, but worked was when AI overviews came out, I was like, how do we optimize this for it? Whether you're getting a click or not, if it's on the top of a serp, I want my client in there, right? I want my client at the very top, even if it's just people reading it. And I did the old featured snippet, so, you know, figure it out, right? Do the research on it, see what's in there. You know, I came up with some chat GPT prompts and some different things to do some of of the research for me. And then, you know, how do we draft something for that piece of content, right, that's already on their site? That's the same way you would optimize for a featured snippet. We're just doing it for an AI overview. And I have seen a drastic switch over. So as those featured snippets turned into AI overviews, they're popping up like crazy on the clients that I've done that. So the clients that I've spent months, you know, month over month working on that, I'm seeing not only the shift of them appearing in AI viewers when they appear, but when those features inputs turn into AI overviews, they're still being included. And so that's been a great one.
- [31:49]
B
Yeah, yeah, Love it. And that's a great place for us to wrap up this episode of the Voice of Search podcast. Thank you to Amy Jarenka from SEO Sustainable for joining us. If you'd like to connect with Amy, you can find a link to our LinkedIn profile in our show notes or@voicesofsearch.com for more information about Amy and SEO Sustainable, visit amyjarenka.com if you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed soon. Okay, that's all for today, but until next time, remember, the answers are always in the data.
- [32:38]
A
SA.