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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice then visit iheareverything.com I'm Jordan Cooney and
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joining me today is Kevin Indig, Growth Advisor to over 40 companies including G2, RAMP and Airbnb. Today we're talking about why most teams are approaching AI search wrong, what actually drives visibility and how to build influence beyond your own domain. What's the biggest misinformation that our industry is telling us about AI?
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It's just like a token predictor. While not wrong at the technical perspective, when it comes to an LLM, AI has long learned to reason right. There's a lot of personalization going on.
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and now with agents. I think it's a very short sighted perspective to say oh yeah, they just predict the next word. It's like they kind of do a lot more than that now.
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Huge thank you to Kevin Indig, advisor and Founder of Growth Memo for joining us today. If you'd like to contact Kevin, you can find a link to his LinkedIn profile in our show notes or on the voicesofsearch.com or you can visit his company website, kevin-indig.com or get more amazing insights and knowledge from his newsletter growth-memo.com if you haven't yet subscribed and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data
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Podcast Summary: Voices of Search — "The Biggest Misconception About AI Search" (May 7, 2026)
This episode of the Voices of Search Podcast, hosted by Jordan Cooney, features Kevin Indig, renowned Growth Advisor and Founder of Growth Memo. The discussion focuses on the common misconceptions surrounding AI-powered search—particularly large language models (LLMs)—how they truly operate, and what strategies actually improve search visibility. The conversation also touches on building influence beyond one's core digital properties in an ever-evolving SEO landscape.
Moving Past Simplistic Views:
Building Influence Beyond Your Domain:
The discussion is energetic, pragmatic, and forward-looking. Kevin Indig challenges prevailing simplifications about AI search with technical clarity—emphasizing that the latest generation of AI is far more advanced than many assume, actively shaping the future of how content is discovered and valued. For SEO and content professionals, the message is clear: embrace AI’s complexity, innovate your strategies, and look beyond the basics to future-proof your digital presence.
For more on Kevin Indig’s insights: