Summary3 min read

Podcast Summary: Voices of Search – "The Thing We Appreciate Most About Modern Search Engines"

Air Date: May 14, 2026
Host: Tyson (Pre Visible IO)
Guest: Jade Pruitt (Founder, Hello SEO)

Episode Overview

In this episode, Tyson is joined by Jade Pruitt, founder of Hello SEO, to discuss the enduring importance of foundational SEO practices, the game-changing influence of AI on search engines, and what truly drives results in today’s fast-evolving search landscape. The heart of the discussion centers on the modern shift towards personalization in search, with a particular emphasis on how Large Language Models (LLMs) are reshaping user experience and lead quality—especially for small businesses and specialized niches like therapy practices.

Key Discussion Points & Insights

1. Modern Search Engines and Personalization

Personalization as the Standout Feature
- Jade’s core appreciation for modern search engines is their enhanced personalization capabilities, particularly compared to earlier iterations:
  - “Our modern search engines are adding a level of personalization we didn’t see before.” (Jade, 00:55)
- Jade works with therapists and notes the positive impact of AI-driven leads:
  - Although the quantity of leads from AI is lower, the quality and readiness to convert far surpasses those from traditional Google searches.
  - “The leads that they get from AI, it’s less than they get from Google, but they are like the most qualified, ready to go leads you’ve ever seen.” (Jade, 01:00)

2. The Role of Trust in AI Search Recommendations

Priming the LLMs for Conversion
- Jade attributes the increased conversion rate from AI-driven leads to the trust users place in LLM-based recommendations:
  - “They're building trust with the LLMs beforehand so when they get that recommendation, they are ready to book.” (Jade, 02:41)
- She emphasizes that LLMs can understand users far better than traditional search algorithms:
  - “The LLMs know them so much better than like a traditional Google search ever would and so they’re making a better recommendation.”
- This leads to deeper user-business connections and more targeted matches.

Notable Quotes & Memorable Moments

On Personalization in Modern Search:
- “Our modern search engines are adding a level of personalization we didn’t see before.” — Jade (00:55)
On Lead Quality from AI Search:
- “The leads that they get from AI, it’s less than they get from Google, but they are like the most qualified, ready to go leads you’ve ever seen.” — Jade (01:00)
On LLM User Understanding and Trust:
- “They're building trust with the LLMs beforehand so when they get that recommendation, they are ready to book.” — Jade (02:41)
- “The LLMs know them so much better than like a traditional Google search ever would and so they’re making a better recommendation.” — Jade (02:47)
On the Result — Connecting the Right Client and Business:
- “It’s really, you know, connecting the client to the right business.” — Jade (02:54)

Timestamps for Important Segments

00:22 — Introduction of Jade Pruitt, episode theme preview
00:55 — Jade’s top appreciation for modern search: personalization
01:00 — Insights on AI-driven lead quality and readiness
02:41 — Jade discusses trust and connection in LLM-driven recommendations

Key Takeaways

Relying on the fundamentals of SEO remains crucial, but the growing personalization and intelligence brought by AI and LLMs is reshaping what “optimization” looks like.
AI and LLM-driven search might provide fewer leads by volume, but the quality and conversion readiness of those leads are dramatically improved—especially in service-based and niche industries.
Building search strategies that leverage this new era of trust, personalization, and advanced user understanding can unlock measurable business results.

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Transcript6 lines

[00:00]
Tyson
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com My name is Tyson
[00:23]
from pre visible IO and joining me today is Jade Pruitt, Founder of hello SEO, a transparent ROI driven agency helping small business businesses turn both Google and AI search into measurable revenue. Today, Jade and I are going to be discussing why the fundamentals are still relevant within search, how AI is changing the way we look and measure the impact of SEO and what it actually takes to drive results in the modern search era. What is one thing about modern search engines that you appreciate the most?
[00:56]
Jade Pruitt
So I think that our modern search engines are adding a level of personalization we didn't see before. Again, like I said, I work with a lot of therapists and the leads that they get from AI, it's less than they get from Google, but they are like the most qualified, ready to go leads you've ever seen.
[01:14]
Pre Visible Sponsor
Time for a one minute break to hear from our sponsor, Pre Visible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good now do they? Well, that's where Pre Visible's integrated consulting model comes in. Pre Visible draws From a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Pre Visible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian Square, all who rely on the SEO consultants at Pre Visible. For more information go to Previsible IO. That's Pre Visible. P R E V I S I B L E IO.
[02:42]
Jade Pruitt
I think a part of that is they're building trust with the LLMs beforehand so when they get that recommendation they are ready to book. But also the LLMs know them so much better than like a traditional Google search ever would and so they're making a better recommendation. It's coming in with a level of trust and it's, it's really, you know, connecting the client to the right business.
[03:05]
Tyson
Thanks again to Jade, founder of hello SEO for joining us. If you'd like to contact Jade, you can find a link to her LinkedIn profile in the show notes or you can go on over and check out her company's website@helloseo.com if you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge in your podcast feed or on YouTube, go ahead and hit that subscribe button in your podcast app or on YouTube and we'll be back in your feed in the following day. That's all for today. Thanks for stopping by and we will see you in the next episode.