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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
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I'm Jordan Cooney and joining me today is Lisa Adams, AI Advisor and go to Market Strategist at Growth Path Partners one Pattern recognition that we should use to redesign our workflows in AI to
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begin to redesign workflows, we need to think about capabilities of AI that's very difficult for human beings to do. The reason I say that is as I mentioned before, we're like the avengers. Humans and AIs have complementary superpowers and we overcome each other's weaknesses. There are things that are really hard for us to do, but it's easy for AI, so for example, really hard for people to distill information, lots of information from various sources as I mentioned previously. So look at our work. If that's one of the key roadblocks of why we didn't do certain things because it was hard for us, maybe now AI can do it right Time
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for a one minute break to hear from our sponsor, Pre Visible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good now do they? Well, that's where Pre Visible's integrated consulting model comes in. Pre Visible draws From a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Pre Visible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian Square, all who rely on the SEO consultants at pre visible. For more information, go to pre visible IO. That's pre visible. P R E V I S I B L E IO
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the other thing that AI is really good in doing is constant pulsing of the market or whatever it is that we're trying to get information on. Like what? Whether it's scheduled or real time. And then the other thing is consistent context. Regardless of how many documents or how many pieces of data we've got, it's got consistency in applying certain standards across all those. And then, last but not least is memory. We have super bad memory. AI has a lot better memory than we do. So with all these things, if we can find our limitations, see if we can get AI to use it to do it. And then on the other hand, AI has limitations. For example, it doesn't have a moral compass. It doesn't know our context. We still need to check its work. But when we combine those two, we can have complementary superpowers and overcome each other's weaknesses to achieve better outcomes.
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Okay, that's all for today. But until next time, remember, the answers are always in the data.
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Sam.
Voices of Search – June 12, 2026
Host: Jordan Cooney
Guest: Lisa Adams, AI Advisor & Go-to-Market Strategist at Growth Path Partners
This episode tackles the transformative power of AI within SEO and content marketing. Host Jordan Cooney and AI strategist Lisa Adams discuss how AI can (and should) immediately redesign workflows in search and content-related business processes. They focus on how humans and AI can leverage their complementary capabilities, the practical bottlenecks AI can eliminate, and the importance of understanding AI’s limitations. The conversation is candid, actionable, and focused on integrating AI to expedite organic growth and decision-making in digital marketing.
[00:42–00:58]
[00:58–01:41]
[03:09–03:55]
[03:35–04:10]
“We’re like the Avengers. Humans and AIs have complementary superpowers and we overcome each other’s weaknesses.”
— Lisa Adams [01:05]
“The answers are always in the data.”
— Jordan Cooney [04:10]
Lisa and Jordan agree that the future of SEO and content marketing will be shaped by acknowledging the complementary roles of humans and AI, using technology to overcome old bottlenecks, and grounding decision-making in rigorous, data-driven insights.
This summary captures the essence and actionable strategies from the episode, making it a valuable read for SEO professionals and decision-makers aiming to future-proof their workflows with AI integration.