Top Pick For Internal Team To Partner With?

Summary

Voices of Search Podcast: Episode Summary Episode Title: Top Pick For Internal Team To Partner With?
Release Date: May 15, 2025
Host: Tyson Stockton
Guest: Elliot Tsai, Senior Growth Manager of SEO and ASO@TextNow

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Introduction

In this insightful episode of the Voices of Search podcast, host Tyson Stockton engages in a meaningful conversation with Elliot Tsai, the Senior Growth Manager of SEO and ASO at TextNow. The episode delves into the critical internal partnerships that can drive an organization's SEO and content marketing success.

Choosing the Right Internal Team: Data Team as the Top Pick

The Importance of Data Teams

When posed with the question, "If you had to pick one internal team to partner with, who would it be?" Elliot Tsai emphatically selects the Data Team as the cornerstone of effective SEO and content strategies.

Elliot Tsai [02:26]: "Data. Data is everything. Having good data means you can think about cool stuff and what you want to do more for."

Elliot underscores that robust data infrastructure is foundational. Without accurate and comprehensive data, crafting informed and strategic SEO initiatives becomes challenging. He highlights that data teams provide the logical backbone necessary for developing and executing successful strategies.

Enhancing Strategy Through Data Collaboration

Elliot further elaborates on the symbiotic relationship between data teams and SEO professionals. He emphasizes that understanding and leveraging data enables teams to refine their strategies logically and effectively.

Elliot Tsai [03:25]: "Improving the data also improves your critical thinking and your approach to making your strategy in a more logical way. Because data persons are so logical."

This collaboration ensures that strategies are not only data-driven but also adaptable and resilient to the ever-changing landscape of search engine algorithms and market trends.

The Strategic Value of Data Integrity

Avoiding Blind Trust in Data

Elliot warns against the pitfalls of blindly following data without critical assessment. He points out that discrepancies or inaccuracies in data can lead to flawed strategies if not properly vetted.

Elliot Tsai [04:57]: "There's so many times if you know the data you found the data is not right, it's not because it's their logic that implement them. Follow your logic."

By working closely with data teams, SEO professionals can ensure the integrity of the data they use, leading to more robust and effective marketing strategies.

Mitigating Data Manipulation Risks

Tyson Stockton adds to the conversation by addressing the potential risks associated with data manipulation.

Tyson Stockton [05:21]: "It's also not something that can't be manipulated. You can very easily, depending on your sample size, depending on when the sample's taken. You can very easily kind of paint your own story."

This highlights the necessity of maintaining ethical standards and objectivity in data analysis to preserve the credibility and effectiveness of SEO efforts.

Conclusion

In wrapping up the episode, Tyson Stockton reinforces the central theme that data teams are indispensable partners for any organization aiming to excel in SEO and content marketing. The collaborative synergy between data professionals and marketing teams fosters a data-driven culture that enhances strategic decision-making and drives organic growth.

Tyson Stockton [04:38]: "Data teams should be the best friends of everybody because no matter which team you are, end of the day they're going to need them."

Elliot Tsai echoes this sentiment, emphasizing the importance of mutual understanding and collaboration to harness the full potential of data in shaping successful marketing strategies.

Key Takeaways

• Data Teams are Essential: Collaborating with data teams provides the foundational insights necessary for effective SEO and content marketing strategies.
• Critical Evaluation of Data: Avoiding blind reliance on data by critically assessing its accuracy and relevance ensures more reliable and effective strategies.
• Collaborative Synergy: Building strong partnerships between data professionals and marketing teams fosters a data-driven culture that can adapt to changing market dynamics.

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Transcript

[Tyson Stockton]

The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.

This is the Voice of Search Podcast. My name's Tyson, and joining us today is Elliot Tsai, Senior Growth Manager of SEO and ASO@TextNow.

[Elliot Tsai]

This podcast is also sponsored by Ahrefs. What if I told you that you could monitor your website's SEO, health backlinks and organic rankings at no costs? Sounds too good to be true. Well, it's not, because my friends at Ahrefs just launched Ahrefs Webmaster Tools. Ahrefs new Webmaster Tools product quickly helps you improve your site's visibility by pointing solutions to over 100 technical issues that might be holding your search performance down. Plus, AWT monitors for backlinks so you'll know the most linked to pages and how those links are affecting your rankings. And AWT shares what keywords your website ranks for and compares how you stack up against competitors for key metrics like search volume, keyword difficulty and traffic value. Look, monitoring your website used to require multiple expensive tools and now, thanks to Ahrefs, that's not the case anymore because AWT will help you monitor your SEO, health, backlinks and keywords for free. And no, it's not one of those 14 day free trial offers. It's a powerful site audit tool that will keep working for you for free. So check out Ahrefs webmaster [e-mail] that's a H R E F S.comAWT coming.

[Tyson Stockton]

Up to kind of last portion here we're going to go into the lightning round. Toss up is not all. Yeah, you have to pick one. If you had to pick one internal team to partner with, who would it be?

[Elliot Tsai]

I think I briefly talked about it before. Data Team so important data. Data. Data is everything. Having a good data, then you can think about cool stuff. You can think about what you want to do more for. I won't say you have 100% confident about all your data. There's no good things in the world if there's A company like this, I like to know. But at least you can find a lot more. Like when you learn more data talking more data team, improving the data. It's also improving your critical thinking and your approach of making your strategy in a more logical way. Because data person so logical. We are really logical already. Trust me, sometimes they are even more logical. So that's the way I always start.

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[Tyson Stockton]

As I was asking the question, I was like yeah, okay, I know this one already. But it is like the common denominator across all of these teams. It's like they should be the best friend of everybody because it's like it doesn't matter which team, end of the day they're going to need them.

[Elliot Tsai]

Yeah, and for me I also like to just last thing I want to say is that a lot of people, if they don't know data, you just take everything what your data team gives you. But there's so many times if you know the data you found the data is not right, it's not because it's wrong, it's their logic that implement them. Follow your logic. So when you're using their data, your strategy won't be complete. So if you know it, work with them, you understand more about your own strategy and story.

[Tyson Stockton]

True. And which is like, it's also not something that can't be manipulated. Like you can very easily, depending on your sample size, depending on when the sample's taken. Like you can very easily kind of like paint your own story. But again, it's like end of the day, everyone relies on it.

[Elliot Tsai]

Yeah.

[Tyson Stockton]

Well, with that, that's going to wrap up this episode of the Voice of Search podcast. Thanks again to Eliot Tsai from TextNow for joining us. If you'd like to get in contact with Elliot, you can find a link to his LinkedIn profile in the show notes or go on over and check out his company's [e-mail] if you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge.

[Elliot Tsai]

And a special thanks to Ahrefs for sponsoring this podcast. Monitoring your website used to require multiple expensive tools, but that's not the case anymore thanks to Ahrefs because they just launched their Ahrefs Webmaster Tools product, which monitors your SEO health, helps you keep track of your backlinks, and gives you the insight into what keywords are performing for free. So check out Ahrefs webmaster [e-mail] awt that's ahrefs a h r e f s.com awt.

[Tyson Stockton]

Be sure to hit that subscribe button in your podcast or like and subscribe on YouTube and we'll be in your feed in the next following day. So that's it and that's all for today. Thanks for stopping by the Voice of Search podcast and we will see you on the next episode.

[Elliot Tsai]

Sam.