Trademark Your Way To A Stronger Business Valuation

Summary

Voices of Search Podcast Episode Summary
Title: Trademark Your Way To A Stronger Business Valuation
Host: Jordan Cooney
Guest: Andrei Minkov, Founder and CEO of Trademark Factory
Release Date: December 19, 2024

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1. Introduction to the Episode

In this episode of Voices of Search, host Jordan Cooney delves into the crucial topic of leveraging trademarks to enhance business valuation. Joining him is Andrei Minkov, the founder and CEO of Trademark Factory, a company specializing in trademark registration services. The discussion builds upon the previous episode's exploration of innovations in the trademarking industry, transitioning into how trademarking can directly influence a company's financial worth.

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2. Understanding the True Value of Trademarks

Jordan Cooney [04:25]:
"Trademarking is not just about litigation. It's about creating and protecting value within your business."

Andrei Minkov emphasizes that trademarks serve more than a defensive role against legal disputes. He outlines three primary functions of trademarks:

1. Protection Against Hijacking: Preventing others from appropriating your brand and displacing your business in the market.
2. Competitive Edge: Enabling businesses to combat competitors who mimic their brand to siphon off customers.
3. Asset Creation: Transforming brand elements like names, logos, and taglines into tangible, monetizable assets that can be sold, licensed, or franchised.

Andrei Minkov [05:01]:
"A trademark turns your brand, your name, your logo, your tagline into an asset that you can sell, that you can license, that you can franchise."

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3. Scenarios Illustrating Trademark Importance

To elucidate the significance of trademarks, Andrei presents two scenarios highlighting the difference between businesses that have trademarked their brands and those that haven't.

• Scenario 1: A company without a trademark faces a competitor using a similar brand. Without a registered trademark, legal recourse is challenging and often ineffective, leading to potential loss of customers without substantial legal action.

• Scenario 2: A company with a registered trademark confronts a similar competitor. The presence of a trademark empowers the company to enforce their rights effectively, deterring infringement without necessarily escalating to costly litigation.

Andrei Minkov [10:33]:
"Think about how Coca Cola's trademark from 1892 has grown into an $80 billion brand. Without that trademark, they wouldn't have achieved this level of value."

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4. The Defensive and Offensive Nature of Trademarks

Jordan observes that while large corporations heavily invest in trademarks for both defensive and offensive strategies, individual entrepreneurs and creative professionals often overlook their importance. He questions how to encourage these groups to recognize the dual value propositions of trademarks.

Andrei Minkov [11:37]:
"The defensive component is obvious, but the offensive nature—turning your brand into a valuable asset—is equally crucial."

Andrei acknowledges the marketing challenge in conveying this message and notes that many clients come to Trademark Factory only after experiencing negative incidents related to unregistered trademarks.

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5. Overcoming Entrepreneurial Reluctance

Addressing the reluctance among entrepreneurs to prioritize trademarking, Andrei explains that many only see the value after encountering issues firsthand. Trademark Factory's strategy advisors play a pivotal role in educating potential clients about the long-term benefits of trademarking, highlighting that it's an investment in the brand's future rather than an immediate expense.

Andrei Minkov [12:48]:
"Once you realize that what you're building is a business and you're ready to treat it as a business, then you start doing the things that businesses do, like trademarking."

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6. Trademarks in the Age of AI and Content Creation

Jordan raises a pertinent issue regarding the intersection of trademarks and the burgeoning field of AI-generated content. With tools like ChatGPT and DALL·E capable of replicating existing content, the role of trademarks becomes even more significant in protecting original creations.

Jordan Cooney [15:28]:
"With the rise of AI, trademarks become a critical tool to protect the originality and ownership of creative outputs."

Andrei responds by referencing the historical precedent set by brands like Coca Cola, illustrating how early trademarking efforts can safeguard a brand's integrity amidst technological advancements.

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7. Case Study: Coca Cola's Trademark Strategy

Andrei narrates the inception of Coca Cola's trademark in 1892, highlighting it as a foundational move that has contributed to the brand's enduring success. This early commitment to trademarking established Coca Cola as a recognizable and legally protected entity, allowing it to grow into a globally valued brand.

Andrei Minkov [16:52]:
"Trademarking Coca Cola in 1892 was probably the highest ROI they've ever gotten. They spent a little money to secure a piece of paper that protected an asset now worth over $80 billion."

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8. Risk-Benefit Analysis of Trademarking

Andrei breaks down trademarking into a straightforward risk-benefit framework:

• Choosing to Trademark:

  • Upside: Securing ownership of a potentially valuable asset.
  • Downside: Minimal financial investment with little risk if the business fails.

• Choosing Not to Trademark:

  • Upside: Saving initial costs.
  • Downside: Potentially losing the brand to competitors, which could result in significant financial loss if the business succeeds.

Andrei Minkov [21:17]:
"The upside is huge—securing ownership of an asset that could be worth a lot. The downside is minimal—the cost of trademarking a failed business."

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9. Trademark Factory’s Comprehensive Services

In the latter part of the episode, Andrei details Trademark Factory's meticulous approach to trademark registration, boasting a 99.3% success rate compared to the industry average of 51.2%. Their process includes:

• Trademark Registrability Assessment: Evaluating potential trademarks against a comprehensive checklist to identify any grounds for rejection.
• Extensive Search Procedures: Beyond simple name checks, they examine phonetic similarities, visual likenesses, and translations to ensure thorough protection.
• Filing and Legal Support: Partnering with experienced attorneys and trademark agents to navigate the registration process and handle any disputes or rejections.

Andrei Minkov [22:56]:
"Our strategy advisors help you prioritize which brand elements to trademark first—usually the name, because it's often the most critical asset that defines your brand."

He also highlights Trademark Factory's unique packages, including a risk-free, money-back guarantee, which underscores their confidence in delivering successful trademark registrations.

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10. Conclusion and Call to Action

Jordan concludes the episode by encouraging listeners to connect with Andrei and explore Trademark Factory’s services for safeguarding their brands. He reiterates the significance of trademarks in building and maintaining a valuable business asset.

Jordan Cooney [28:29]:
"If you'd like to protect your brand and enhance your business valuation, visit trademarkfactory.com and connect with Andrei Minkov."

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Notable Quotes with Timestamps

• Andrei Minkov [05:01]:
  "A trademark turns your brand, your name, your logo, your tagline into an asset that you can sell, that you can license, that you can franchise."

• Andrei Minkov [10:33]:
  "Think about how Coca Cola's trademark from 1892 has grown into an $80 billion brand."

• Andrei Minkov [12:48]:
  "Once you realize that what you're building is a business and you're ready to treat it as a business, then you start doing the things that businesses do, like trademarking."

• Andrei Minkov [16:52]:
  "Trademarking Coca Cola in 1892 was probably the highest ROI they've ever gotten."

• Andrei Minkov [21:17]:
  "The upside is huge—securing ownership of an asset that could be worth a lot. The downside is minimal—the cost of trademarking a failed business."

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Key Takeaways

• Trademarks are Essential Assets: Beyond legal protection, trademarks transform brand elements into valuable, monetizable assets.

• Proactive Protection Prevents Future Disputes: Early trademark registration circumvents potential legal battles and safeguards market position.

• Strategic Investment for Business Growth: The minimal cost of trademarking yields significant long-term benefits, enhancing business valuation and brand integrity.

• Comprehensive Services Ensure Success: Engaging with specialized firms like Trademark Factory can streamline the trademarking process, maximizing the chances of successful registration.

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For more insights on leveraging trademarks to boost your business valuation, listen to the full episode of Voices of Search or visit Trademark Factory's website.

Transcript

[Jordan Cooney]

The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com welcome to the Voices of Search Podcast. A member of the I Hear Everything Podcast Network, ready to expedite your company's organic growth efforts. Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney hello SEOs and marketers.

My name is Jordan Cooney from Free Visible, and joining me today is Andrei Minkov, who is the founder and CEO at Trademark Factory. Trademark Factory specializes in trademark registration services and they provide comprehensive solutions for businesses looking to protect their intellectual property.

[Andrei Minkov]

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[Jordan Cooney]

AWT yesterday, Andre and I talked about innovations to watch in the trademarking industry. Today we're going to continue the conversation by discussing trademarking your way to stronger business valuation. Okay, here's my conversation with Andre Minkov, the CEO of Trademark Factory. Andre, welcome back to the Voice of Search podcast.

[Andrei Minkov]

Great to be back.

[Jordan Cooney]

So yesterday was a ton of fun. This is a concept and a topic we don't get to talk a lot about on this voice to Search podcast. We get a lot of digital marketers, content marketers, all those types of folks. But we got to talk about how to create value or at least start the conversation of why and when you should create value through trademarking your business, your concepts, your ideas in general. And I think that this is super important, especially as we get into this whole AI movement and where creativity is going to be. I think a big pioneer of the future of anything digital. You know, yesterday's recap, I think if you didn't get a chance to listen to it, please go back and listen to yesterday's episode, Andre's insights, and especially where we ended the episode. This segue from, like, what this means to how it adds value and when it should add value to your business is super critical, which is what the second part of today's episode is really all about, which is valuation in your business. Why is it valuable to trademark? When is it valuable to trademark a concept that you have in your. In your business? So, Andre, but before we get started, if listeners didn't get a chance to connect with you, please please introduce yourself to our listeners and share a little bit about Trademark Factory with them before we get into the concept of valuation.

[Andrei Minkov]

Sure. We did have a really fun episode yesterday. So as Jordan says, make sure you watch. Listen to that. And indeed, my name is Andrei Minkoff. I'm the founder and CEO of Trademark Factory. We help entrepreneurs and companies protect their brands the way that nobody else does. We offer trademarking services with a guaranteed result for a guaranteed budget. So there was a longer introduction in the first interview. So go back and listen to that.

[Jordan Cooney]

Yes, absolutely. So, Andre, you know, trademarking like it was in our first episode, we talked a lot about what it is and where you create value. And you shared some awesome examples in the last episode. But I think that for a lot of our listeners, they might default to the fact that, like, trademarking is just this litigation play. But I don't necessarily think that that's the case. I think that there's a lot more to the why and the how you use a trademark in your business. So maybe you can share with our listeners a little bit about what that means, the why and how you need trademarks in your business.

[Andrei Minkov]

Yeah, I'm really glad you brought it up because trademarking is not about litigation. It's really the best tool to avoid litigation. But if you look at it from the way I look at it, there are three main roles a trademark plays. One, it helps you avoid the risk of someone else hijacking your Brand and forcing you out of your own business, out of your own brand. That's the thing that's happening with 11 labs now. It's something we talked about in the first episode, and it was a great story. Gives you another reason to listen to the first episode. The second thing that trademark does. Yes, it allows you to attack your competitors who copycat your brand, to steal your audience and sell their products and services by pretending to be you. And I'm going to get back to that in a second. And the third part, the third role, is that it turns your brand, your name, your logo, your tagline into an asset, a monetizable asset that you can sell, that you can license, that you can franchise, that you can do lots of different things with. And going back to the idea of litigation. Now think about this. I'm going to give you two scenarios that are going to be very similar with just one small distinction. Scenario number one, you're a company. You've been selling your products and services. You've got a brand which you didn't trademark. And then you see that a competitor is starting to use a similar brand to sell their stuff. And you're like, hey, this is not cool. We were first with this brand, and these guys are stealing our customers. What are we going to do about it? And you're like, well, let's call our lawyers. And lawyer is going to write a demand letter. They're going to say, don't worry, you've been the first to the marketplace, so we should be able to win this. And lawyers are going to say that because that's what they've been trained to do in law school, right? So they're going to say, don't worry, you know, you've been first. We can prove it. You've got all the receipts, like, we're going to win. So they're going to write a nasty demand letter to those other guys saying, you know, our client has been known under this brand since 1875, and blah, blah, blah, you know, and they have, you know, built a tremendous goodwill around the brand, blah, blah, blah. You're passing you off. I should stop it immediately or else. And you should pay our client a ton of money, and you're going to send that letter on a big letterhead with golden letters. And so those other guys, to get that letter, they're going to open it up and say, shit, what do we do now? And someone will say, well, let's show it to a lawyer, to their lawyer, right? They're going to show that letter to their lawyer. The first thing their lawyer is going to do is they're going to check. He's going to check or she's going to check whether you have trademarked your brand. That's the first thing you're going to. Because it's so easy, right? They go to the database of the trademark office, you type in the name and you see exactly whether that name was trademarked by the owner, by whoever the letter is from. And they see, well, they haven't trademarked because you haven't trademarked, right? So they won't see it was trademarked. So the lawyer is going to go back to the bad guys and they're going to say, you know what? Ignore this. Because if these guys neglected to spend a little bit of money to get their brand trademarked, it would have cost them, I don't know, a few thousand dollars to do the whole thing. They didn't even bother to spend two, three grand, right? What are the odds that they're going to actually go to court and fight this for 150 zilch? They're not, right? And if they do, if for some reason they're crazy and they, you know, they ran into big money and now they can do that, which is still weird that they still haven't filed their trademark, right? Then if they do file a lawsuit, then we'll deal with that. For now, just ignore it and keep going. Scenario number two, almost the same thing, right? They notice the same infringement, blah, blah, blah. But they did file that trademark before, right? They have it registered. They send the letter. The bad guy show the letter to the lawyer, the lawyer does the search, sees that they've got a registered trademark. So his advice is going to be very different this time. He's going to say, guys, take it down immediately, right? Like, stop using this brand. Don't pay them, because in order for them to force the payment, they'll have to sue you. They probably don't want to do that, otherwise they wouldn't be sending letters, they would be just filing lawsuits. Yeah, right. So they probably don't want a big fight, but you can't win this if they do because they have a registered trademark. So he's going to say, take it down and pretend that this never happened. And this really is the big value of getting that piece of paper because it's public information, it's easily searchable, it's easily findable. And that's how lawyers give advice.

[Jordan Cooney]

And it's a unique moat, right? It's like you have this moat now by having it, that protects your brand, protects your business, protects your concepts, your ideas, your taglines, and all of the beliefs that you have behind your business? The thing I'm kind of curious to get your perspective on because you mentioned this earlier, the defensive component makes a ton of sense, right? And I think that's why big companies, especially deep pocketed companies, spend a lot of money on trademarks and spend a lot of money on trademarks early. But as entrepreneurs, maybe as an agency owner, maybe as a content creator, maybe you create a lot of, you know, travel content because you're a big tre. You travel all over the world. I don't think you think about trademark. You don't sit there and think about that. You don't think about both the defensive, but the offensive nature of the example you just gave. You gave both sides of that, right? How do you entice business people, creative people, early, to think about doing this, to think about that value proposition you just shared?

[Andrei Minkov]

It's a tough question because, I mean, that's obviously the marketing dilemma that we're trying to solve as a trademarking company. But what we realized is that there will always be entrepreneurs who are just at the early stages and they just don't see the value because they haven't been in the situations where they got screwed over this and had to go back. Actually, one of the best, the easiest clients for us are those who've done it, who got screwed either by lawyers or by competitors or by just not having a trademark. And so when these guys come to us and get on a call with our strategy advisors, that's one of the first questions we ask. Have you dealt with trademarking before? And like, yeah, let me tell you.

[Jordan Cooney]

Tell us from the bad experience.

[Andrei Minkov]

And then really, the job of our strategy advisors to close you into becoming a client is about as hard as the job of that, you know, McDonald's manager selling you fries. Right? It's just so, so freaking easy. Right?

[Jordan Cooney]

Exactly.

[Andrei Minkov]

So really, once you realize that what you're building is a business and you're ready to treat it as a business, then you start doing the things that businesses do and it's, it's more really about your perception of yourself when it stops being a side hustle and becomes something that you really rely on for the future. Right? And like I said, trademarking is all about investing in your brand's future, not, you know, nothing more, nothing less, and having a great brand. You know, everyone says, I've got this great brand, people know me. If you don't own Your brand, you don't have shit. It's not a brand. Right, because brand is about ownership. It's about you being able to say, this is mine, stop doing this. Or else. If you can't legally force someone out of using your brand, it's not a brand. It's just a word or a phrase or a picture that you like and that you hope that people will start telling you is your brand. But it's not. And really, trademarking is the only way to do that. Nothing else works.

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[Jordan Cooney]

I have a question for you on that. This is super important because that point is so spot on of the creative value, right? And like there's so much disruption going on right now, right? Like, and you probably know this, this lawsuit or this, this case really well, right? The New York Times has been litigating or suing with OpenAI and all these other large language models about the use of their content and whether their content should be used or permissible to train and teach all these systems, right? Because it's just words as you just said, right? It's just words that someone put on a page. But this is the interesting dilemma we're now in, right? Which is there's all these systems, there's all these solutions now that are innovating. The utility of word, the utility of images, the utility of graphics, the utility of a brand in facilitating the use of them at a much faster pace. And so how can we be thinking about trademarks differently when we've got the tool of a chatgpt or we've got the tool of a dolly to, like, jump in and create something that actually is already there? I actually really firmly believe that most of the stuff that comes out of AI is just regurgitation. It's just spitting out what already is there. But with a trademark now, you, in theory, have the ability to protect that.

[Andrei Minkov]

Yes. So let me take you back a long, long, long, long, long time ago. 1892. Okay. Was the year when. So there's two versions of the story. I don't know which one is true, but the one. One is. One says Coca Cola was selling nine drinks a day. The other version says they sold 24 bottles that year total. I don't know exactly which one, but not exactly the huge numbers they have today. Correct.

[Jordan Cooney]

The tens of millions.

[Andrei Minkov]

Right. One other thing they did in 1892 is they trademarked their brand. It's the same brand that they've been renewing ever since 1892. And I'm pretty sure that there were a lot of people who looked at these guys, basically were a lemonade stand with a dream.

[Jordan Cooney]

Right?

[Andrei Minkov]

Yeah. And said, why are you trademarking this? This is like, this is stupid. You're just a, you know, sugar, soda people. Like, now nobody's laughing when their brand is worth over $80 billion. Just the brand itself. Not the factories, not. Not the glass, not the recipe, not their employees, not their distribution agreements. Just the freaking brand. Yeah. And that one move really probably was the highest ROI they've ever gotten of their entire history of operations. Right. They. They spend a little bit of money, they got that piece of paper, and now they. They own an asset that's tremendously valuable. So just go to go back to, you know, trademark is about ownership, and brand is about ownership. Yes. As a business, you. You gotta work. Right. The piece of paper saying you own this is not gonna make your brand valuable. What's gonna make your brand valuable is all the people who are seriously happy about the product they bought from you or a service that you delivered to them. And the more of that happens, of course, the value grows. Right. Coca Cola's value is not just because they trademarked their brand in 1892. You know, they did a Few other things along the way to get, you know, half the world drinking it. Yeah, right. But without that trademark, they wouldn't have gotten here because someone else would have trademarked it and that would have been the end of Coca Cola. The way, the way I look at it, there's always a risk benefit analysis. And again, just going back to, hey, you know, you got to treat your business as a business. There's always risk benefit analysis. We all, we all have limited resources and unlimited options, as Alex Harmonious always says. Right. And it's very true. And the limited resources need to be directed at stuff that can give you good roi. So the way I look at a trademark, you can either get one or you choose not to. Right. And if you get one, in the best case scenario is going to secure your ownership of an asset that's worth a lot of money. Right. In the worst case scenario, you're going to secure ownership of an asset that's worth nothing. You've spent a little bit of money, you got something that's not worth a lot of money. But, you know, if your business fails, you will have wasted a lot of other resources trying to build it and failing. It happens. That's, that's the, you know, that's the entrepreneurship game. True. Right. But, so the upside is huge. The downside is a little bit of money you spend on trademarking. Now let's reverse that. You choose not to trademark a brand. The upside is you spend, you save yourself a little bit of money that you would have had to spend on trademarking, and you're like, you know what? This business flopped. But at least I didn't waste my money on trademarks. Like, great, you know, I saved me three grand on not trademarking a brand for a failed business. Okay? But the downside of not doing that is that if you do become successful and it turns out that you don't own your brand, then what? Right. That decision could have cost you hundreds, maybe thousands of dollars, maybe millions.

[Jordan Cooney]

Right.

[Andrei Minkov]

And to me, in terms of risk benefit analysis, it's a pretty simple equation. You probably don't need to trademark all of your business assets and all of your taglines and all of your names and all of the countries. Of course not. I get that. Everyone's got. I've been doing this for almost 30 years. I've yet to meet a client with an unlimited budget. Right. I've done work for Apple. I've done work for all the big guys. They still have limitations and they still have priority. Yeah, it's okay. But you have to start somewhere. And when people ask me which brand element should I go first, like the name, the logo, the tagline, my answer is always the same. Start with the one that you'd hate to lose the most. Which one would hurt you the most if you couldn't own it anymore? And start there. Because there's always something, right? Whether it's the emotional attachment or the potential value, whatever it is. And usually it's the word name, it's word mark, it's the name. It's the name that you came up with. Because logos, people change all the time. If you look at the logos for big businesses, they change them every few years. Taglines change all the time. The name usually stays the same. So that kind of gives, it gives you an idea.

[Jordan Cooney]

Right.

In closing this, this episode, I do, I do want to get a little bit more out of you about Trademark Factory and how you guys work, you know, for our listeners who are interested in making this investment and getting into this process and discovery of knowing how to leverage a trademark, how would they do that with Trademark Factory? How do you guys support businesses and, and creative individuals in that process?

[Andrei Minkov]

Yeah. So in the first episode, we touched on that, that Trademark Factory has a industry record breaking rate of success of 99.3%. Of all the trademarks that we file for our clients, only 0.7% of them don't get to the destination. And I'm extremely proud of that number because if you compare it to the industry average of 51.2. Yeah. Now, the reason we do that, the reason we're capable of doing that, the secret sauce behind that is the really thorough evaluation that we, we do at the beginning of the process. So the first thing we, what we're going to do for you when you become a client is we're going to do a trademark registrability assessment, which has two parts to it. The first part is we analyze whether there are any absolute grounds for why your brand might be rejected. Right. We don't even do the search first. Like, it could be generic, it could be overly descriptive, it could be deceptive, it could be ornamental, it could be functional, it could be this or this or this or this. So there's, I think, like, 23 items in the checklist that our guys look at. And like, no, but clear here, clear here, clear here, clear. Right. So once they're done that, then they do the search. And the search that they do is not just running your exact brand through some automated system. And if they can't find an identical measure like, great. No, they look at look alikes, they look at sound alikes, they look at mean alikes, they look at synonyms, they add words, remove words like chunks, misspellings, translations into other languages. Like, if you're in the us, you need to check Spanish versions. If you're in Canada, you need to check French versions and so on. So they run dozens of searches for each brand that you come up with. And they put them in the, in the opinion and say, this is doable, this is not doable. And that's the first thing we do. Oftentimes we get clients. Like, I did my own search, everything's clear. I don't need this. Just let's file it. We're like, nope, we're not going to do that. If you want to do that, do that somewhere else. Because we want to make sure that if we're dealing with this, we know what's out there. And that's again, the secret sauce behind the success. Once it's clear, then we file your trademark through some of the most experienced attorneys out there or trademark agents in Canada. And then we just sit and wait. And then if something happens, then there's a lot of back and forth. Usually about two thirds of trademark applications get initially denied, and that's when the real work begins. Interesting for us. So we've got packages that allow you to push that risk over to us that if this back and forth happens, you know that it's been prepaid for. And so if it takes us three hours or 300 hours, it becomes my problem, not the client's problem. And we have a package that comes with 100% money back guarantee, which is really what made Trademark Factory famous, because everyone told me when I came up with this idea that I was fucking crazy that you can't do trademarking services when the money back guarantee was. And watch me, right? And this is the package that lots of clients come to us for. Because if you're trademarking, most of the time you're really interested in, you're interested in the result, you're not interested in the process. When I go to see a doctor, I want this fixed. I don't want them to show me how many hours and diplomas. Did you give me the result or not? Same thing with trademarks. So the way this works, the first step, the first step is you go to TrademarkFactory.com and you get on a call with one of our strategy advisors. And their job is not just to convince you to give us your credit card number. That's the Natural result of the conversation if you feel that there's a good fit. But really what their job is is to help you put together a priority. What do you start with? Where do you start with? They're going to listen to your story, they're going to understand what you have, and sometimes they're going to say, you know what? This is not something that you should be trademarking. Maybe sometimes people come to us. You're going to understand this better than most because there's a big difference between SEO and branding. And a lot of people say, you know what? I want to trademark some generic word and I want to own this so that nobody else can sell pencils because I'm going to have a trademark for the word pencil. That's not how it works. You can get a domain name for pencil.com maybe, but you cannot get a trademark. And so a lot of people say, well, I'm just going to try to come up with some sneaky way to own the industry, common word. And, you know, we're gonna own it and we're gonna make billions. That's how it works. Right. So our strategy advisors will be quick to tell you this is not a trademark, dude. Like, right, get. If, if you have a domain name for this, great, but build a brand that's actually going to let you stand out and that they're, they're going to help you with that. So go to trademarkfactory.com get on a call with a strategy advisor and take it from there.

[Jordan Cooney]

Absolutely. And I think that's a great place for us to wrap up this episode of the Voice search podcast. Thank you to Andrey Minkov from Trademark Factory for joining us. If you'd like, get in touch with Andrej. You can find a link to his LinkedIn profile in our show notes or you can visit his company website, trademarkfactory.com.

[Andrei Minkov]

Okay, thanks to Jordan Cooney, the founder of Pre Visible. If you'd like to get in touch with Jordan, you can find a link to his LinkedIn profile in our show Notes. You can contact him on Twitter. His handle is J.T. cooney. That's J, T K O E N E. Or you can visit his company's website, which is Previsible IO That's P R E V I S I B L E I O. And a special thanks to Ahrefs for sponsoring this podcast. Monitoring your website used to require multiple expensive tools, but that's not the case anymore. Thanks to Ahrefs because they just launched their Ahrefs Webmaster Tools product which monitors your SEO Health helps you keep track of your backlinks and gives you the insight into what keywords are performing for free. So check out Ahrefs webmaster [e-mail] that's ahrefs a hrefs.comawt just one more link in our show Notes I'd like to tell you about if you didn't have a chance to take notes while you were listening to this podcast, head over to voicesofsearch.com, where we have summaries of all of our episodes and contact information for our guests. You can also subscribe to our weekly newsletter, and you can even send us your topic suggestions or your marketing questions, which we'll answer live on our show. Of course, you can always reach out on social media. Our handle is voicesofsearch on LinkedIn, Twitter, Instagram, Facebook, or you can contact me directly. My handle is Benjayshab B E N J S H A B and if you haven't subscribed yet and you want a daily stream of SEO and content marketing insights in your podcast feed, we're going to publish an episode every day during the work week. So hit that subscribe button in your podcast app and we'll be back in your feed tomorrow morning. All right, that's it for today. But until next time, remember the answers are always in the data. It.